Subaru Expands Dealer Network in Saigon and Hanoi, Increases Incentives for Car Buyers

Subaru Saigon Agency - Gò Vấp branch has officially moved to a brand new address with completely new and improved facilities, spacious area, and incredible price reductions for all current car models on sale.


Mr. Phillip Lu, Business & Marketing Operations General Manager of Motor Image Group – the exclusive distributor of Subaru products and services in eight markets in Asia – shared: “Vietnamese customers have shown great interest in Subaru due to the brand’s commitment to safety. Vietnam is one of Subaru’s fastest-growing markets worldwide.”

In that context, Subaru Vietnam has taken steps to demonstrate its commitment to expansion in the Vietnamese market. In 2018, Subaru only had 7 authorized dealers nationwide and sold a total of 117 cars throughout the year. Now, the number of Subaru dealers has increased to 17 branches from north to south, representing a 143% increase in dealerships in the past 5 years. Meanwhile, annual Subaru car sales have increased by over 15 times.

Subaru Saigon – Gò Vấp Branch functions as a distributor of new Subaru vehicles, providing genuine parts, and offering after-sales services including painting and repairs according to Subaru Japan Group’s rigorous standards. With a total area of nearly 2,500m2, this new facility is over 1,000m2 larger than the previous business location, with a well-arranged space for display, waiting room, and services, providing comfort for customers.

Subaru Saigon - Gò Vấp Branch

Subaru Saigon – Gò Vấp Branch

Subaru Saigon Service Center – Gò Vấp Branch provides full after-sales services including vehicle repairs and maintenance, painting, supplying genuine Subaru parts and accessories. The Service Center is equipped with 2 modern paint rooms. The new Subaru Saigon – Gò Vấp Service Center can serve more than 30 customers per day with the highest quality and standards of Subaru worldwide, thereby providing the best experience and convenience for customers in Gò Vấp District and surrounding areas.

Mr. Philip Lu added: “To better serve Subaru customers in Vietnam, Motor Image is also investing in a 3,500m2 facility in Hanoi, expected to be operational in the first quarter of next year. This facility will serve as the headquarters for Subaru in the northern region, including a showroom showcasing new cars with all functions, and a large-scale service workshop equipped with the most advanced maintenance, repair, and painting equipment. It will also serve as a supply hub for spare parts and new cars for Subaru in the northern region.”

During this time, Subaru models are also being offered unprecedented big promotions. Specifically, Subaru Forester is currently being offered promotions for all 3 versions, including 2.0 i-L, 2.0 i-L EyeSight, and 2.0 i-S EyeSight. The promotion period is from now until the end of October 31, 2023.

Subaru Forester 2.0 i-L is offered with 0% interest for 3 years, 3 years of physical damage insurance, and a cash discount of 35 million VND. The cash value of this offer is up to 220 million VND. As a result, the selling price of the 2.0 i-L version is only from 749 million VND.

Next is the Subaru Forester 2.0 i-L EyeSight with 0% interest for 3 years and 3 years of physical damage insurance with a cash value of 230 million VND. The selling price after the offer for this version is 819 million VND.

The version with the highest offer value of 280 million VND is the Subaru Forester 2.0 i-S EyeSight. The highest-end version is offered with 0% interest for 3 years, 3 years of physical damage insurance, an additional cash discount of 71 million VND and a value-added accessory set worth 23 million VND. The selling price after the offer for the 2.0 i-S EyeSight version is 969 million VND.