Toyota RAV4 Prime 2024 price increases, starting from $43,440

The all-new Toyota RAV4 Prime starts at $43,440, with the top-of-the-line XSE variant starting at $47,310 (excluding delivery charges).


With a price increase of $350 compared to the previous version, the eco-friendly crossover did not receive many significant upgrades. The car will be available at dealerships in the US later this year in limited quantities.

Toyota RAV4 Prime 2024 price increase, starting at $43,440 2024-toyota-rav4-prime-1017-1.webp

The base model of the 2024 Toyota RAV4 Prime SE features black accents, dual exhaust system, and two-tone 18-inch wheels. Buyers will also receive a leather-wrapped steering wheel and heated front seats with 8-way power adjustment for the driver. Bold red stitching adds a sporty touch to the car. The car also comes with a 6-speaker sound system, a 7-inch multi-information display, and an 8-inch infotainment screen.

Toyota RAV4 Prime 2024 price increase, starting at $43,440 2024-toyota-rav4-prime-1017-3.webp

Customers looking for a more luxurious option can choose the Weather & Moonroof Package for an additional $1,665, which adds heated steering wheel, heated rear seats, and rain-sensing wipers with de-icing function.

If that’s still not compelling enough, users can opt for the RAV4 Prime XSE at $47,310. This version stands out with vertical LED headlights, larger 19-inch wheels, and red-painted shock absorbers. The car also features a two-tone exterior with a black roof combined with a contrasting body color.

Toyota RAV4 Prime 2024 price increase, starting at $43,440 2024-toyota-rav4-prime-1017-7.webp

Further upgrades appear inside the cabin, with SofTex-trimmed seats, a 12.3-inch digital instrument cluster, a larger 10.5-inch infotainment screen, and a JBL 11-speaker audio system with a subwoofer.

Other highlights include interior ambient lighting, wireless charging, and an auto-dimming rearview mirror with HomeLink. Customers can also be offered optional packages for heated and ventilated front seats, heated rear seats, and a panoramic sunroof.

Toyota RAV4 Prime 2024 price increase, starting at $43,440 2024-toyota-rav4-prime-1017-9.webp

Toyota Safety Sense 2.5+ driver assistance system is standard on the 2024 Toyota RAV4 Prime and includes Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, and Pre-Collision System with Pedestrian Detection. Other features include automatic headlights, road sign assist, rear-seat reminder, and blind-spot monitoring with rear cross-traffic alert.

Toyota RAV4 Prime 2024 price increase, starting at $43,440 2024-toyota-rav4-prime-1017-4.webp

Powering the car is a plug-in hybrid powertrain consisting of a 2.5L 4-cylinder engine and two electric motors with an 18.1 kWh battery pack. This powertrain delivers a total output of 302 horsepower, combined with all-wheel drive, allowing the car to accelerate from 0-100 km/h in 5.5 seconds.

Trang Nguyen (