According to the Vietnam Automobile Manufacturers Association (VAMA) report, as of August 2023, the sales of locally assembled cars reached 104,277 vehicles, while the sales of imported cars reached 80,277 vehicles. This result shows that imported car models still have a strong appeal to Vietnamese customers, even when domestically assembled cars are given a 50% tax incentive.
The majority of the best-selling imported car models in Vietnam in the first half of 2023 are from Japanese brands, manufactured and assembled in Thailand, Indonesia, and imported to Vietnam. Here is detailed information about the 5 most popular imported cars in Vietnam:
After 5 years of being launched in the Vietnamese market, Mitsubishi Xpander is still a preferred choice among domestic consumers. This is also the main model, the “trump card” in Mitsubishi’s product lineup in the Vietnamese market. This is shown through Xpander’s continuous dominance in the segment for many years. Moreover, Mitsubishi’s MPV model always appears in the top 10 best-selling cars of the years.
With a total of 12,269 vehicles sold in the first 8 months of 2023, it leads the entire market and has the opportunity to become the best-selling product in 2023.
In the Vietnamese market, Mitsubishi Xpander is distributed with 4 versions and prices ranging from 560 – 658 million VND.
In the first 8 months of 2023, the sales of Toyota Corolla Cross reached 9,160 units. With a youthful and modern design, as well as a series of attractive features that meet the needs and save fuel, Toyota Corolla Cross has successfully won the hearts of Vietnamese consumers. It can be seen that despite the price increase since the beginning of 2023, the sales volume of this car still dominates the competitors.
In the Vietnamese market, Toyota Corolla Cross is distributed with 3 versions and prices ranging from 755 – 955 million VND.
3. Ford Everest
In the first 8 months of the year, 5,930 Ford Everest vehicles were sold in the market. With a strong and modern design, spacious interior space, convenience, and flexible operation, Everest is the choice of many Vietnamese people. In addition, continuously upgrading the car based on user feedback has helped the new generation Ford Everest quickly achieve impressive sales with many times leading the sales group. This 7-seater SUV model is completely imported from Thailand.
In the Vietnamese market, Ford Everest is distributed with 5 versions and prices ranging from 1,099 – 1,499 billion VND.
4. Toyota Raize
Although it has only been in the Vietnamese market for nearly 2 years, Toyota Raize has created a great attraction for domestic consumers. The reason for this is the advantages in both price and brand, imported car, impressive design, spacious interior space, and incredible equipment in its price range. Despite facing many difficulties, the sales volume of Toyota Raize in the first 8 months of 2023 still reached 3,135 units.
In the Vietnamese market, Toyota Raize is distributed with only 1 version and prices ranging from 552 – 563 million VND (depending on the exterior color, the price will vary).
Another model from the Mitsubishi brand that is currently very popular among Vietnamese customers is the Mitsubihsi Attrage. Although it is difficult to compete with the top three in the B-segment sedan, Attrage has shown stable performance since the beginning of the year, with sales volume always approaching the leading group. The cumulative figure for the first 8 months of 2023 for this B-segment sedan is 3,141 units.
Currently, the Mitsubishi Attrage is imported from Thailand and is distributed with 3 versions and prices ranging from 380 – 490 million VND.