“Positive Signals: Decoding Real Estate Project Liquidity”

First Half of 2024: Vibrant Liquidity

The report for the first quarter of the Vietnam Real Estate Brokers Association also showed that the wave of recovery is spreading, especially in the housing segment. The new supply of this segment focused mainly on the end of the first quarter when investors started to activate the implementation of a series of projects, with groundbreaking events and “refreshing old products” taking place on a large scale.

According to Savills, the Hanoi market has more positive points as the primary supply in the first quarter reached nearly 13,000 units, up 10% from the previous quarter. Of which, the number of transactions reached 5,308 units, up 74% quarterly and 99% year-on-year. The secondary housing market in Hanoi also maintained its attraction due to the high price of primary housing, reduced primary supply, and the fact that these products have been completed with full legalities.

After the first six months of 2024, Mr. Nguyen Tuan Minh – a representative of a unit specializing in apartment distribution in Hanoi – clearly saw the positive recovery signals of the market. A series of projects were launched and introduced to the market, promoting supply, especially as most of them had a fast absorption rate and selling price. After a long hibernation, distribution units also resumed bustling operations, with a large number of business employees returning to the market.

Sales staff are exploring information about The Aqua Tower – LUMIÈRE Evergreen project by Masterise Homes

In the second quarter of 2024, sales activities remained vibrant across the country as the market continued to record more positive improvement signals. Investors urgently implemented the announcement and sale of projects that met the legal requirements; brokerage units actively recruited, strengthened cooperation, expanded their territory, and diversified their product types and segments…

Positive Recovery but Clear Differentiation

It can be seen that Hanoi is the leading market in terms of supply and “heat” of absorption in the first half of the year, but one can easily see that the recovery is uneven and there is a fairly clear differentiation. While land, villas, and townhouses remain weak, the apartment segment has become a hot spot, with the percentage of customers transacting immediately after exploring increasing significantly compared to 2023 due to the psychology of “fear of price increases” and “fear of losing incentives.”

However, representatives of some brokerage units said that after the “freeze” period of 2022-2023, investors have become more cautious in choosing real estate to invest in. The market is differentiated in two directions. One group tends to hunt for distressed assets as some people facing financial burdens are willing to lower prices to offload their properties. However, the trend of cutting losses has ended. Therefore, the main trend now is for customers to look for high-end apartment products that offer many real values from reputable developers, aiming to seize the opportunity to own a home at a “bargain” price. This also explains why, in the past time, many high-end projects in the western area of Hanoi have attracted a large number of interested customers and bookings. Some projects even “sold out” shortly after being introduced to the market.

The high-end apartment segment wins over many customers with its upscale lifestyle, elevating living standards. The picture shows the perspective of The Aqua Tower – LUMIÈRE Evergreen.

Filtering High-end Real Estate Products with Real Value

From the end of last year to the first half of this year, the market in the western area of Hanoi has made many remarkable impressions. The new apartment towers at the LUMIÈRE Evergreen project were consecutively launched to the market, creating a great attraction and leading in the number of interested customers.

According to experts, there are grounds to explain this phenomenon. In terms of market factors, in the context of the increasingly scarce supply of beautiful land and the small number of new launches, the LUMIÈRE Evergreen project in the center of Smart City brings a new breeze, making the already popular western Hanoi real estate even hotter.

The launch of The Aqua Tower – LUMIÈRE Evergreen adds a new high-quality apartment supply to the western Hanoi market.

On July 3, 2024, the developer also organized a training and deployment ceremony for The Aqua Tower – the final iconic value of the LUMIÈRE Evergreen project, attracting more than 700 business employees from 23 agencies, showing the undeniable attraction of the product for customers with real housing needs and investors.

The project also possesses many unique advantages, capable of creating attraction in the market. In terms of location, LUMIÈRE Evergreen is located in the center of the Smart City megaproject, adjacent to the trio of interconnected parks and the central lake. The location advantage not only allows residents to fully enjoy the green space of the 10-hectare lake but also easily connects to modern internal utilities that have been put into operation, such as hospitals and commercial centers… From the project, residents can also quickly move to major roads such as Le Trong Tan and Thang Long Boulevard…

The distinctiveness of the LUMIÈRE Evergreen tower also comes from the beautiful view and the upscale lifestyle it offers. Residents will inherit all the utilities of the project and the Smart City megaproject. The buildings are covered with harmonious green spaces, creating a fresh and serene atmosphere. The collection of 60 internal and external utilities, including air-purifying gardens, moon-viewing lake, international-standard gym, two four-season indoor swimming pools on the 20th floor, and one outdoor pool… offers a truly enjoyable life for residents.

LUMIÈRE Evergreen boasts a diverse collection of 60 utilities.

The apartment design is also a factor that makes the project sell quickly. The apartment towers have a reasonable number of apartments and elevators per floor, with only 18 units per floor and 9 elevators. The apartments are designed with a spacious open concept thanks to the Low-E curved frameless glass system, taking advantage of the unobstructed view, facing the trio of interconnected parks and the central lake, offering a liberal lifestyle. The developer also chooses high-end materials and equipment: kitchen and kitchen cabinet system; two-way ceiling air conditioning… from famous brands, bringing a lifestyle that elevates the status of the owners here.

With a host of advantages in location, views, and a diverse range of international-standard utilities, LUMIÈRE Evergreen not only offers a valuable choice for customers looking for a living space with quality and profound values but also a safe and sustainable investment opportunity.

Masterise Homes is offering attractive incentives for customers buying apartments in The Aqua Tower, LUMIÈRE Evergreen project – the center of Smart City. Accordingly, customers only need to pay 20% of the apartment value, and the remaining 80% will be supported with a 0% interest rate for one year after handover (*). In addition, residents will enjoy international-standard delivery and high-class services from reputable brands.

Project address: Center of Smart City Megaproject, Tay Mo, Dai Mo, Nam Tu Liem, Hanoi

Project showroom address: Japanese Garden – Cau Coc, Smart City Megaproject, Nam Tu Liem, Hanoi

Hotline: (028) 39 159 159 (ext 799). Email: [email protected]

Website: https://masterisehomes.com/lumiere-evergreen/

(*) Applied according to the current sales policy