What Did Hai Sapa Quietly Do After Tasting Ngo Quyen The’s Signature Dish, “Lòng Se Điếu”?

There’s a lot of buzz surrounding the origins and quality of “se diêu” (a type of fried pork intestine) across social media platforms. The conversation has extended beyond the restaurants serving this dish to include individuals who have previously advertised and consumed it.

One such individual is Hải Sapa, who appeared in a video eating “se diêu” at Ngô Quyền Thế’s restaurant in mid-2024.

Hải Sapa didn’t stop there; he also uploaded a 15-minute-long video review of his experience eating this dish, titled “Lòng se diêu 3 triệu 1kg ‘ngon nhức nách'” in 2023, which garnered over 3 million views.

Search terms like “Hải Sapa ăn lòng se diêu,” “Hải Sapa lòng se diêu,” and “Hải Sapa hiện tại” are trending on TikTok. Netizens are “digging up” old clips of Hải Sapa eating “se diêu” from 2023 and 2024, leaving comments inquiring about his current health and thoughts on the recent drama surrounding the dish.

“He used to rave about it and even promote it,” “I wonder how he’s doing now, he’s been quiet lately,” “He’s eaten a lot of it, and he’s been in a lot of promotional clips,” “Hải Sapa has a lot of ‘se diêu’ review videos, and he always says it’s crispy and delicious”—these are just some of the comments left by netizens. Many have even flooded Hải Sapa’s social media accounts, hoping for a response or an update on his current situation.

However, Hải Sapa has remained silent, neither responding to nor acknowledging any comments or inquiries about “se diêu.” On his TikTok account, which boasts over 5.1 million followers, his most recent post was on April 27th, featuring his wife. On his Facebook page, with 320,000 followers, and his Facebook fan page, with 1.1 million followers, Hải Sapa continues to post stories and articles about the products he’s promoting and selling, with no mention of “se diêu.”

Interestingly, many of Hải Sapa’s “se diêu” review videos on various social media platforms are no longer available. In 2023, he uploaded a 15-minute-long video review of “se diêu” on his personal YouTube channel, titled “Lòng se diêu 3 triệu 1kg ‘ngon nhức nách,'” which received over 3 million views. This video, which documented his dining experience and praised the dish’s quality and flavor, has since been “hidden” or “deleted” for unknown reasons.

Prior to this, the YouTuber had uploaded multiple clips reviewing and praising the dish. “It’s delicious, it’s crispy. In my opinion, the most important thing about this ‘se diêu’ dish, whether it costs 2 or 3 million VND, is that when I come here, I get to eat a delicious, high-quality meal as advertised,” Hải Sapa said in a clip from Ngô Quyền Thế’s L.C. restaurant. He also repeatedly showcased the dish and invited viewers to visit the restaurant to try it themselves.

In addition to his YouTube channel, Hải Sapa has also posted multiple “se diêu” review clips on his TikTok account.

Hải Sapa, whose real name is Vũ Hoàng Hải, is a well-known YouTuber and TikToker specializing in content related to the culture and cuisine of Northwest Vietnam. Beyond his online presence, Hải Sapa has also developed a business ecosystem in real life, including restaurants, hotels, and specialty shops.

Currently, he owns a YouTube channel (established in 2011) with 1.83 million subscribers, known for its food-related videos, and a TikTok account with 1.5 million followers. His personal TikTok account, Hải Sapa, has 5.1 million followers, over 40 million likes, and a significant engagement rate.