According to HSBC’s 2025 Global Trade Pulse survey, 77% of businesses view instability as a driving force for innovation and adaptation. So, what are the strategies that help businesses proactively build a solid and flexible foundation in the face of market fluctuations?
HOW DO GLOBAL BUSINESSES ADAPT TO MARKET INSTABILITY?
One of the top strategies to help businesses proactively cope with market instability is to focus on strengthening their financial foundation by optimizing cash flow management, diversifying funding sources, and developing contingency plans to promptly respond to financial shocks or changes in global economic policies.
In the long run, investing in technology and innovation is seen as a key strategy to enhance competitiveness and adaptability. Technologies such as AI, Cloud, and RPA not only optimize operational efficiency but also improve data analysis and decision-making agility in a volatile business environment.
Many businesses in retail, finance, and logistics have embarked on comprehensive digital transformation journeys, particularly by migrating their infrastructure to the Cloud to consolidate data, enhance security, and improve real-time customer experiences. According to McKinsey, businesses investing in innovation are likely to grow their revenues 30% faster than their peers sticking to traditional models.
Along with market fluctuations, many Vietnamese businesses are also shifting their focus to leverage domestic technology platforms due to their better adaptability to local operational specifics. Adopting local technology solutions helps businesses mitigate risks associated with technology protectionism and cross-border data fluctuations while ensuring compliance with Vietnamese legal regulations, such as Decree 53/2022/NĐ-CP on cybersecurity and Decree 13/2023/NĐ-CP on personal data protection. According to Vietnam Report 2024, domestic technology, with its reasonable costs, operational suitability, and rapid deployment, has become a strategic choice for Vietnamese businesses to enhance self-reliance and sustainable development in today’s challenging environment.
WHY ARE MANY BUSINESSES STILL HESITANT ABOUT TECHNOLOGY ADOPTION?
While technology integration is an inevitable trend, many businesses admit to facing challenges in realizing and integrating new technologies into their actual operations. For small and medium-sized enterprises (SMEs), the initial investment cost for digital infrastructure, such as Cloud, ERP systems, and AI, can be a significant barrier, especially with the short-term pressure of maintaining cash flow.
The fear of change within organizations, stemming from both leadership and staff, is a common obstacle in the digital transformation journey. Many businesses are reluctant to embrace the risks and time investment required to modify work processes and adjust organizational culture to align with digital transformation. This lack of internal consensus and commitment can lead to a “half-hearted” transformation that is both resource-intensive and fails to deliver real value, even with a clear technology strategy in place.
Information security and legal compliance risks are also gaining attention, especially for businesses operating across borders or linking to international systems. Applying technology without a well-planned and comprehensive information security strategy can leave businesses vulnerable and severely impact their reputation and operations.
Moreover, the shortage of industry-specific experts makes it challenging for non-tech sectors like finance and manufacturing to select and effectively implement the right technologies to optimize their operations.
FPT CLOUD – A COMPREHENSIVE TECHNOLOGY SOLUTION FOR BUSINESSES
Empathizing with the challenges and committed to accompanying Vietnamese businesses through unpredictable times, FPT Cloud launches the program “Combining Domestic Advantage & Innovation: Proactive and Efficient Technology Investment for Businesses” with two flexible transformation packages.
Hyperscaler to FPT Cloud Package: This solution is designed for businesses operating multiple digital systems, such as banks, retailers, and logistics companies, which handle large volumes of customer data and require high security and strict legal compliance. The program offers Cloud Credit support of up to VND 2 billion, helping businesses save up to 30% compared to international hyperscalers.
Server Redemption for Cloud Credit Package: Tailored for manufacturing and distribution businesses (logistics, e-commerce, etc.) with on-premise server systems aiming to swiftly transition to the Cloud for easy scalability, optimized costs, and facing challenges in hardware disposal. FPT offers to buy back old equipment and provides Cloud Credit of up to VND 1 billion, resulting in savings of up to 45% compared to maintaining traditional infrastructure.
For detailed information about the services, please visit: https://fptsmartcloud.vn/DOe3x
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