“No Homes for Sale”: C-Holdings’ Stance at The Felix Condo Launch

Activating a New Life Manifesto

On June 28, 2025, at the White Palace Convention Center (588 Pham Van Dong, Thu Duc City, Ho Chi Minh City), the official launch event for The Felix project, themed “Unlocking a Youthful Lifestyle – Connecting a New Life,” was a resounding success, surpassing expectations.

During the morning of the event, the entire first batch of 736 apartments found their owners. In response to the positive reception, CEO Nguyen Quoc Cuong of C-Holdings continuously added inventory and introduced a new policy offering a furniture package worth 20 million VND to all customers who had made transactions, as well as an additional 1% discount for those who booked during the event.

In addition to owning apartments that matched their tastes, many customers who attended the event received valuable gifts from the investor, including VF3 electric cars, MacBook Pro M4 laptops, and iPhone 16 smartphones.

The sales event for The Felix project was like a journey told through visuals and emotions, starting from the 3D experience space, “The Felix Journey Immersive,” to artistic performances such as musicals, contemporary dances, and the explosive performance of singer Anh Tú.

However, perhaps the most impressive moment was when Mr. Nguyen Quoc Cuong, Chairman of C-Holdings, took the stage and said, “We don’t sell houses; we sell a lifestyle.”

This statement encapsulated the project’s overarching philosophy and served as a manifesto for a sustainable, unique, and profound approach to real estate development: where the value of life is placed on par with construction standards, and each apartment is a gateway to a new lifestyle.

Entrepreneur Nguyen Quoc Cuong shared his passion for continuously improving project quality, living with residents, and developing the community.

The success of the sales event, following the record of 517 bookings within 3 hours of livestream on June 18, demonstrates the enduring appeal of The Felix, not just as a short-term phenomenon but as a long-term choice for both owner-occupiers and investors.

The allure of The Felix can be attributed to five unique “touchpoints” that captivate young customers.

Affordable Finance “Touches” the Dream of Homeownership

With an accessible price of VND 38.5 million/sqm on average, along with two financial keys, FIT FUND and FIT GEN, young people can easily own a luxury apartment in The Felix without having to wait too long to accumulate funds.

Leveraging the FIT FUND support fund, customers only need to pay from VND 2.3 million/month for a 2-bedroom apartment, with an interest rate of 2.5% and a 3-year grace period for principal repayment. For those choosing a longer repayment period, the monthly installment is only VND 5.2 million for a 2-bedroom apartment, with a 5.5% interest rate and no principal payment for the first 5 years.

Meanwhile, FIT GEN is a standard payment policy that allows young people to buy a house with their salary, requiring only a 40% payment until the handover.

Luxury Handover “Touches” a Quality Home

At The Felix, the standard of quality living is evident in the array of internal utilities, handover standards, and post-handover operations. The project integrates over 68 diverse amenities, including multi-layered green spaces, an infinity pool, a sauna, a sports gym-yoga studio, a library, a BBQ garden, and a sky bar, fulfilling emotional, aesthetic, and connective needs.

The Felix offers affordable pricing, luxury amenities, and green living tailored to the tastes of young people.

All apartments in The Felix are delivered to a luxury standard with selected materials and equipment from leading brands. Immediately after receiving the apartment from the investor, residents will be welcomed by a professional management team that organizes a series of free community activities, such as music and skill classes, sports events, and resident connection programs, to build a civilized and cohesive community.

Transparent Legal Framework “Touches” Solid Trust

The Felix is developed with a clear legal foundation, a crucial factor in providing peace of mind for both owner-occupiers and investors. The project has completed all the necessary legal requirements, including approved planning, construction permits, fulfillment of financial obligations to the state, and compliance with sales conditions as stipulated.

The Felix apartments are expected to be handed over in the second quarter of 2027, backed by the implementation capacity of C-Holdings, a reputable developer with a successful track record of on-time project deliveries, such as C-Sky View and The Maison.

Investment Potential “Touches” an Era of Growth

The Felix is not just an ideal choice for homeowners but also possesses strong growth potential due to its favorable location and market context. As administrative boundaries change following the merger, The Felix naturally enjoys a strategic location in the dynamic northern area of Ho Chi Minh City.

While the average apartment price in Ho Chi Minh City has surpassed VND 100 million/sqm, the selling price of The Felix apartments is currently only a third of that, presenting an attractive price gap for investors to capitalize on the shifting trend.

Notably, Binh Duong province currently leads the country in rental yields for apartments, surpassing Hanoi and Ho Chi Minh City by 30% (according to the “First Quarter 2025 Binh Duong Real Estate Market Overview Report” by Batdongsan.com). This factor offers The Felix investors a “double” profit opportunity, benefiting from both capital gains through potential price increases over time and efficient cash flow from rental demand.

After his performance, young singer Anh Tú shared his enthusiasm for The Felix apartments.

Modern Style “Touches” the Taste of the Youth

As a project tailored for the youth, The Felix resonates strongly with its approachable, modern approach, speaking the language of the new generation. From the choice of Mega Livestream to transparently share information in an understandable manner to the immersive 3D experience area that combines vivid visual storytelling at the sales event, the investor consistently places the youth at the center.

The Felix doesn’t rely on grandiose slogans but instead tells a simple yet compelling story about a place worth living and starting anew. From the product and policies to the way they engage with buyers, everything reflects an authentic spirit. And it is this authenticity that has earned The Felix not just attention but also the trust and choice of its customers.