Elevate Smart Living with LG Vietnam: Redefining Convenience for Vietnamese Lifestyles

Sharing milestones achieved and future directions of LG in the Vietnamese market, Mr. Song Ikhwan, CEO of Sales and Marketing at LG Electronics Vietnam, had a conversation with the press.

Looking back on 30 years of development in Vietnam, what are the proudest milestones LG has achieved, according to you?

2025 is a very special milestone for us, marking 30 years of companionship and development with Vietnam. From the first factory built in Hung Yen in 1995, we have continuously expanded our scale with 3 modern factories in Hai Phong, along with 3 research and development (R&D) centers located in Hanoi, Hai Phong, and Da Nang.

The loyalty of Vietnamese users is also a clear testament to LG’s journey in Vietnam. Our products are not only positively received by users but have become an indispensable part of millions of Vietnamese families.

Another point of pride is that over the past 30 years, we have implemented numerous meaningful community activities. From 15 years of accompanying the “Road to the Peak of Olympia” program, contributing to the spread of knowledge among young people, to projects like the “Village of Hope” in Hoa Binh, “Spreading Kindness,” and recently the “LG Ambassador Challenge 2025” program to seek sustainable community initiatives. Each activity reflects LG’s long-term commitment to contributing to social and community development.

In your opinion, what factors have led to LG’s success over the past three decades?

Product quality is the primary factor in LG’s conquest of Vietnamese users. Each product is not only rich in technology and durable but also meticulously researched to meet the needs of millions of Vietnamese families.

Additionally, LG Electronics’ operating philosophy is always customer-centric in all activities, from product research and development to technological innovation. To truly understand our users, over the past 3 years, we have conducted over 3,000 home visits to customers using LG products to learn about their usage habits and expectations. This valuable data helps us innovate technology and optimize product experiences to meet the actual needs of users in the Vietnamese market.

Furthermore, this survey activity is also conducted in stores and shopping centers, where consumers directly interact with LG products. This continuous listening has made LG a favorite and trusted brand in Vietnam.

It can be seen that the 30-year journey is not only about growth in scale and technology but also a strong bond between LG and Vietnam, its people. From a personal perspective, as someone who has held both the role of Product Director and now CEO of LG Electronics Vietnam, how do you feel about this special market?

Regardless of the role, when appointed to work in the Vietnamese market, I always feel a connection and closeness to this country. From culture to work style, Vietnamese people create a very special bond.

The practical experiences in Vietnam have greatly helped me when working in Taiwan, South America, and later in India. Fortunately, I have always had the companionship of talented Vietnamese colleagues.

In your two terms working in Vietnam, what impressed you the most?

What impressed me most when working in Vietnam is the young generation. They possess a progressive spirit, talent, and a strong desire to rise, without fearing challenges and always ready to step up to create change. I believe that the young workforce is one of Vietnam’s great development potentials.

Therefore, LG always strives to connect more deeply with the younger generation, especially Gen Z, through initiatives like the LG Student Ambassador program and the launch of the Another Saigon by LG product experience space.

At LG, we also build an open work environment where young people can develop their thinking and try out big ideas in a highly competitive environment. LG always welcomes young people to join us in creating the future and spreading the message “Life’s Good.”

With the consumer market growing strongly and the increasing demand for technology and convenience, what strategies will LG pursue in the next phase to continue enhancing the living experience of Vietnamese people and maintain its position in the market?

Looking to the future, alongside our customer-centric philosophy, we will continue to promote integrated solutions with Empathetic Artificial Intelligence to enhance the overall living experience—not only convenient and smart but also rich in emotion and highly personalized.

In the past year, we have introduced to the market refrigerators manufactured in Vietnam, tailored to the needs of Vietnamese users with expanded cooling compartments. Empathetic AI is also deeply integrated into the LG DualCool Inverter AI Air conditioner and the 2025 TV lineup.

In parallel, we will continue to expand our product portfolio in Vietnam with devices that meet user needs. Within each category, products will also be more diverse to reach a wider range of users.

What role does Vietnam play in LG’s investment and production strategy?

Vietnam remains one of LG’s strategic production hubs in Asia and globally. LG is still expanding its investment in the Hai Phong Complex Production Zone with a total investment of approximately $1.5 billion by 2028. We are producing washing machines, refrigerators, vacuum cleaners, and in-vehicle infotainment systems (IVI). These products are distributed both domestically and to global markets, particularly in Asia. A new oven production line is also under construction and is expected to be completed by the end of this year.

With continuous efforts, we will continue to contribute to Vietnam’s socio-economic development in this era of strong growth—through practical, sustainable initiatives that bring real value to the community.