Surprising Forecast for the Real Estate Market in the Final Quarter

Real estate is no longer a "buy and forget" investment that guarantees automatic price appreciation as it once did. Experts caution investors to proceed with care, while also revealing the opportune moments when the market is poised to accelerate and rebound.

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Year-End Real Estate Market Unlikely to Surge

Analyzing the real estate market from now until year-end, Mr. Nguyễn Anh Quê, Chairman of G6 Group, noted that traditionally, the market peaks between September and March, particularly from mid-September to the end of January.

However, this year may differ due to volatile domestic and global economic conditions, making predictions challenging. Investors are also cautious about macroeconomic uncertainties.

According to Mr. Quê, the current real estate cycle differs from previous ones. Instead of following the recovery-growth-recession pattern, the market has experienced inconsistent fluctuations across segments and regions since early 2024.

“In the short term, it’s hard to forecast which segment will rise or fall. The market is likely to plateau until year-end; any price increases will be minimal, limited to areas with growth potential and reasonable pricing,” Mr. Quê told reporters.

Experts predict the 2025 year-end real estate market will not surge as in previous years. Photo: Thạch Thảo

He cited Đà Nẵng’s real estate prices, which have already peaked, making further increases unlikely. Similarly, Hà Nội’s growth potential is limited to southern and southwestern areas with upcoming large urban projects. Bright spots may emerge in smaller locales like Cần Giờ (HCMC) and Phú Quốc (Kiên Giang).

Investors are now more cautious and selective. Previously, year-end real estate markets were vibrant, but this year, interest has shifted to stocks, gold, and digital assets. Thus, the 2025 year-end market is unlikely to surge as before.

However, from now until 2027, Mr. Quê predicts a medium-term acceleration. After the 2022-2024 downturn, prices and liquidity have shown recovery signs. While prices in Hà Nội, HCMC, Đà Nẵng, and parts of Hải Phòng have risen, they remain below 2022 peaks.

The G6 Group Chairman believes low interest rates and robust growth in social and commercial housing will boost supply until 2027. Social housing is expected to be a highlight.

The market will no longer have a dominant investment channel like land plots. Instead, land, resort properties, and apartments will take turns leading, depending on timing and location.

Investment: Opportunities and Risks

At a recent real estate talkshow, Mr. Nguyễn Hoàng Nam, CEO of G-Home, argued that the market is entering a new cycle, with capital shifts becoming inevitable.

According to Mr. Nam, the sector is fueled by three key factors. First, supply and demand have improved. Compared to the 2022 freeze, many projects have resolved legal issues, increasing supply. Housing demand has rebounded across provinces, not just Hà Nội or HCMC, especially in areas benefiting from planning and mergers.

Second, capital flow has stabilized. Previously, funds were trapped in corporate bonds, and tight bank credit hindered the market. Now, stable capital, manageable bad debt, and reasonable lending rates benefit both homebuyers and investors.

Lastly, psychological factors are crucial. Citizens and businesses are confident in the market and the nation’s growth. Investors are moving beyond short-term gains, adopting long-term strategies, and investing in peripheral areas, expecting value appreciation over time.

Mr. Nguyễn Anh Quê advises that while real estate remains a safe long-term investment, caution is essential.

He stresses the need to evaluate legal aspects, planning, price growth potential, and usage feasibility, such as residential, rental, or commercial purposes. Real estate is no longer a passive asset that automatically appreciates.

“Avoid all-in investments. If borrowing, keep bank loans low and manage cash flow. Short-term gains may be better in stocks, gold, or digital assets. However, for long-term safety, real estate remains the top choice. Even successful investors in other sectors often prefer real estate for asset preservation,” Mr. Quê emphasized.

Nguyễn Lê

– 13:11 24/09/2025

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