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Global Elite and the “Front Row” Lifestyle
Last April, Florida’s real estate market witnessed a new record with a $225 million transaction for a luxurious beachfront mansion boasting nearly 250 meters of coastline, becoming the second most expensive deal in U.S. history. In the same state, a renowned Palm Beach villa listed for over $85 million instantly captured the attention of collectors.
Palm Beach, dubbed the “Billionaires’ Front Row,” is home to at least 58 dollar billionaires owning properties here.
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According to The New York Times, top global billionaires like hedge fund magnate Ken Griffin and former Microsoft CEO Steve Ballmer are continuously expanding their portfolios with high-value beachfront properties, from Palm Beach to stunning coastal regions worldwide.
“Not just in America, prime coastal lands are irreplaceable, only to be owned. Their scarcity makes them invaluable,” explains an expert from the prestigious auction house Sotheby’s.
The value of “front row” real estate lies not only in its price but also in its declaration of timeless freedom and lifestyle. Having attained the pinnacle of luxury—superyachts, private jets, and sky-high residences in global cities—the elite still seek the “front row” for its core values: refined living, privacy, and intimate connection with natural heritage.
The Allure of Ha Long Bay’s “Front Row”
In Vietnam, the elite share this global trend, seeking “front row” living spaces, with the heritage site of Ha Long Bay being a top destination.
Since its UNESCO World Heritage recognition, Ha Long has seen robust tourism and infrastructure growth, driving up coastal property values. However, due to its unique terrain, developable land along the bay remains limited, making “front row” positions increasingly rare and symbolic of both lifestyle and investment value.
These rare “front row” sites offer private beaches and panoramic views of the bay’s natural wonders. Photo: InterContinental Halong Bay Resort
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Among the few projects on these scarce coastal lands, branded residences like InterContinental Residences Halong Bay and gated communities such as Grandbay Halong Villas and Lagoon Residences stand out. Whether in property value, architectural beauty, service standards, or lifestyle, these properties affirm their unique place in the portfolios of the elite.
From 2021 to 2024, despite COVID-19’s impact on real estate, these limited collections achieved impressive liquidity, with villa transactions nearing or exceeding 100 billion VND, and nearly all units now owned.
The elite seek new projects embodying “front row life” by Ha Long Bay, blending international living standards with sustainable values. Photo: Marina Bayfront District.
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Aria Bay: A New Icon of Ha Long Bay’s “Front Row”
In Ha Long, BIM Land is a pioneering developer meeting strict planning and density criteria while preserving natural landscapes. They are transforming a 248-hectare bayfront area into the Halong Marina urban complex.
BIM Land envisions the best locations in Halong Marina—with private beaches and unobstructed views—as the “Front Row Collection,” a series of exclusive properties embodying elite living by the heritage bay. Aria Bay, with its limitless panoramic views of the bay, lake, and city, marks the beginning of this journey.
 Aria Bay’s exclusive “box seats” offer breathtaking views of nature’s grandeur and modern city life from above. Photo: Sky Villa at Aria Bay.
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World-renowned architects from AEDAS (UK), HBA (USA), KUME (Japan), and Coopers Hill (UK) collaborated to create an iconic design resembling piano keys rising from the sea.
Aria Bay’s exterior features Low-E glass, a premium material known for its durability against natural elements and striking visual effects from every angle.
 Together with the trendy Marina Bayfront District, Aria Bay becomes the centerpiece of a complete lifestyle ecosystem emerging at Peninsula 3 – Halong Marina.
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Surrounding Aria Bay are international beachfront hotels, signature restaurants, high-end commercial services, a pedestrian street, and an art-light bridge, all fostering a vibrant, inspiring lifestyle for the elite community.
Globally, as the elite seek unique heritage coastal properties, Aria Bay presents a rare chance to own “front row” real estate and embrace a new standard of living—harmonizing with natural wonders while celebrating individual pride.
– 18:51 31/10/2025
Front Row Real Estate: From Rarity to a Global Lifestyle Icon
In the realm of luxury real estate, coveted “front row” locations—prime beachfront properties where the sand is just a step away and the views are unobstructed—have emerged as the ultimate investment in lifestyle for the global elite. These exclusive addresses not only offer enduring value but also serve as a powerful symbol of personal prestige and status.
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