Noble Crystal Long Bien WorldHotels Residences model house unveiled at Sunshine Green Iconic.
Sunshine Group’s First Sales Office in Eastern Hanoi: 1,200m², 5-Star Design
NobleX Sales Gallery boasts a “prime location” in the heart of Long Biên, just a 10-minute drive from the Old Quarter and adjacent to the newly commenced Trần Hưng Đạo Bridge. This strategic position offers unparalleled advantages for customer access, market connectivity, and proximity to Sunshine Group’s key projects in the East.
Beyond its prime location, NobleX Sales Gallery is designed as a 5-star experiential space spanning over 1,200m², featuring luxurious interiors and cutting-edge technology. In the future, it will incorporate both physical and virtual sand tables, providing customers with a comprehensive and immersive experience of Sunshine Group’s urban developments.
Luxurious reception area at NobleX Sales Gallery.
The consultation and signing area is designed to resemble a VIP lounge or luxury suite, ensuring absolute privacy for all important discussions and decisions. Separate consultation and procedure rooms further enhance the exclusivity of the customer experience.
Every detail and material at NobleX Sales Gallery is meticulously selected to embody the essence of Sunshine Homes, where design standards, construction quality, and smart technology converge to deliver “real value for end-users,” in line with the brand’s philosophy.
Luxurious reception area at NobleX Sales Gallery.
According to a Sunshine Group representative, this space will serve as the most direct and effective bridge between the developer and the market. Project updates will be shared swiftly and transparently, with customer experiences prioritized. This launch not only marks Sunshine Group’s strategic expansion into Eastern Hanoi but also underscores its commitment to professionalizing sales and customer service to international standards, ensuring a premium experience for homebuyers.
The Hub for Showcasing Sunshine Group’s Key Projects in Eastern Hanoi
During the event, NobleX Group also hosted the strategic agent partnership signing ceremony for two highly anticipated projects: Noble Crystal Long Bien WorldHotels Residences and Noble Palace Long Bien, both epitomizing luxury real estate in the East.
Strategically located near Long Biên Golf Course and Trần Hưng Đạo Bridge, Noble Crystal Long Bien WorldHotels Residences comprises two 17-story towers housing over 400 branded Sky Villas managed by BWH Hotels under the prestigious WorldHotels brand, adhering to global 5-star standards. The project ensures absolute privacy with a dedicated 5-star lobby, private pools and gardens for every Sky Villa, exclusive elevators (one villa per elevator per floor), advanced multi-layer security, and bespoke 5-star amenities tailored for the elite.
Noble Crystal Long Bien WorldHotels Residences is a luxury project operated under the WorldHotels brand, the pinnacle of BWH Hotels.
As the first low-rise luxury development in the East, Noble Palace Long Bien features nearly 200 European-style villas with perfect functionality, private pools, and gardens. It offers a One Villa – One Service system with international operators and upscale amenities like a royal-style clubhouse, private lounge bar, and secluded pool.
All Noble Palace Long Bien villas feature private pools, gardens, versatile spaces, and 5-star amenities.
From NobleX Sales Gallery, customers can also explore other key Sunshine Group projects in the capital region, such as Sunshine Legend City and Alluvia Sunshine Grand City.
Sunshine Legend City enjoys a “prime location” on the Hanoi – Hai Phong Expressway, just 3-5 minutes from Hưng Yên Polytechnic University and Vietnam’s largest PVF Stadium. It capitalizes on the development potential of the Ngọc Hồi Bridge and Gia Bình International Airport (Bắc Ninh) projects. Inspired by the heritage of Phố Hiến, this 50ha eco-city offers nearly 8,000 affordable 5-star apartments for young professionals, along with 700 island villas, lakeside villas, and boutique riverfront shops.
Sunshine Legend City pioneers Sunshine Group’s strategy of offering affordable luxury for young buyers.
Alluvia Sunshine Grand City, one of four districts in the Alluvia City megacity, is the only development along the Red River with natural hot springs. Spanning 55ha, it offers nearly 8,000 affordable luxury apartments for young buyers, along with a collection of villas and boutique shops.
With direct Red River frontage and a nearby 5-star marina, Alluvia Sunshine Grand City offers a unique wellness-focused lifestyle.
In its long-term vision, Sunshine Group identifies the East as a strategic focal point poised for exponential growth in the capital. The launch of NobleX Sales Gallery marks the first comprehensive touchpoint in Sunshine Group’s journey to redefine living standards and expand its brand presence in this high-potential area.
NobleX Group Announces Exclusive Distribution Partnership with Noble Crystal Long Bien
On October 30, 2025, M-Holdings Development and Real Estate Business JSC was officially appointed by NobleX Group as the exclusive distribution agent for the Noble Crystal Long Bien WorldHotels Residences project—a one-of-a-kind Sky Mansion Collection and Branded Residences in Eastern Hanoi.
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