The event marks a significant milestone, heralding the project’s implementation phase and showcasing the trend of collaboration among leading brands to create a powerful impact in a clearly segmented market.
A Strategic Alliance of Trusted Market Leaders
The period from 2024 to 2025 has seen intense market scrutiny, compelling many developers and distributors to shift their focus from quantity to quality. Transparency, sales management, and operational efficiency have become critical factors in this new competitive landscape.
This signing ceremony signifies a pivotal moment, launching the project’s execution phase and highlighting the collaborative efforts of major brands to achieve remarkable growth in a distinctly segmented market.
As the project leader, Dasong Village’s developer, BOG, continues to demonstrate its long-term vision. Guided by the philosophy of “consistent daily improvement,” BOG aims to create prosperous communities and contribute to national growth. With a vast land portfolio spanning thousands of hectares, BOG strategically selects high-growth potential areas to ensure sustainable and long-term returns for investors.
In this context, BOG’s partnership with four established companies—MSH Group, Đất Xanh Miền Bắc, Trung Thực Land, and AHS Property—to develop Dasong Village is a strategic move. This collaboration combines resources, enhances collective strength, and accelerates product delivery to the market.
The strategic partnership and distribution agreement signing ceremony for Dasong Village, attended by numerous sales professionals from MSH Group, Đất Xanh Miền Bắc, Trung Thực Land, and AHS Property.
By leveraging the strengths of these four reputable market leaders, including professionalism, nationwide office networks, and a team of nearly 2,000 experienced and passionate sales experts, the partnership aims to establish an extensive distribution network. This network will standardize customer engagement processes and optimize project implementation efficiency.
According to representatives from all parties, this alliance goes beyond mere distribution. It fosters a deep cooperative model, sharing market data, customer resources, and service protocols to ensure consistency and transparency throughout the sales journey.
“The Breathing City” Dasong Village
During the solemn strategic partnership signing ceremony, the developer unveiled initial details about Dasong Village.
Inspired by the legendary Da River, Dasong Village is designed to stretch over 4km along the riverbank, creating a large-scale eco-wellness resort urban complex along National Highway 6. This location offers convenient access to Hanoi and the northwestern provinces.
Rendering of the Dasong Village project.
Amid rapid urbanization, air pollution, and lifestyle pressures, there is a growing demand for relocation from city centers to riverside and lakeside urban areas. These locations offer open living spaces and health-promoting environments. Embracing the “Breathing City” development philosophy, Dasong Village aims to create a balanced lifestyle, free from urban pressures, while fostering a sustainable investment ecosystem through integrated infrastructure and the growth potential of western Hanoi.
With their deep understanding of high-end real estate and market expertise, the alliance of four companies will help establish Dasong Village as a pioneering destination. It will cater to the new elite community, offering unique living spaces and luxurious experiences that meet international 5-star standards.
Dasong Village, “The Breathing City” – A Revitalizing Urban Oasis Amidst Nature
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