Launched in mid-November 2023, MB Stellar is the pioneering payment bracelet in the Vietnamese market. The product is a unique collaboration between Military Commercial Joint Stock Bank (MBBank) and OMverse. While MBBank is among the top 5 reputable commercial banks in Vietnam in 2023, OMverse is a leading performance marketing agency. This partnership not only makes a breakthrough in the Vietnamese Fintech market but also spreads the message of “dare to change, dare to be different”.
MB Stellar brings 5.0 payment technology, a breakthrough by integrating 2 debit and credit chips in one product. The MB Stellar payment bracelet allows customers to make contactless payments without the need for network connection or charging. With 18 unique designs and colors, along with customized charm accessories, this payment-fashion companion is also waterproof and dustproof, suitable for all weather conditions and outdoor activities, especially for dynamic individuals aged 25-40. With an affordable price (approximately 400,000 VND), MB Stellar payment bracelet is a perfect choice for tech-fashion enthusiasts who prefer highly practical and innovative products, showcasing their own style and personality.
At the DigiLounge#4 event held in mid-December in Ho Chi Minh City, more than 100 invited guests – mostly C-level executives and Marketing Managers from large corporations in Vietnam – were pleasantly surprised by the fast and convenient experience of the MB Stellar payment bracelet. Everyone was excited about the uniquely designed charms with humorous and bold messages created by the Gen Z design team.
Invitees experiencing the MB Stellar payment bracelet firsthand at DigiLounge#4.
Sharing the idea behind MB Stellar, representatives from Fantastic Eggs – Brandformance Creative Agency under OMverse – said that they were inspired by the “assignment” given by MBBank, which was to create a new “beyond banking” product to reach the “fearless generation” – Gen Z.
As a result, Fantastic Eggs conducted in-depth research on this target group and discovered their characteristics, such as a desire for exploration, willingness to try new things, personalization, and living with their own identity. In addition, the research team also identified the rising trend of various wearable payment options in developed countries, not only limited to smartwatches but also including payment bracelets and rings. These two important pieces have helped Fantastic Eggs create MB Stellar, combining both convenience and fashion.
Many opinions at the event suggested that MB Stellar could further develop to cater to Gen Alpha. Gen Alpha, born between 2010 and 2024, has early exposure to technology and social media, and is predicted to be very open to new experiences and actively participate in digital interactions. Some parents expressed their intention to let Gen Alpha own MB Stellar in order to train them in independent spending habits, while still being able to manage their expenses remotely through MBBank’s mobile banking application.
After appearing at DigiLounge#4, MB Stellar successfully attracted the attention of domestic and international media. Hundreds of news outlets and major newspapers around the world, such as Reuters, Yahoo! Finance, AsiaOne, MarketWatch, etc., mentioned MB Stellar as a gateway to the era of 5.0 payments and as one of the pioneering products for Gen Alpha.
Established in 2018, OMverse is an ecosystem of growth-focused solutions, including 4 member companies: Omega Media, Omega Martech, Fantastic Eggs, and Omeez, with a strong focus on Performance solutions in Vietnam.
The companies within OMverse were involved in every aspect of the MB Stellar payment bracelet launch campaign. Fantastic Eggs came up with the strategic concept and product innovation, Omega Media implemented an integrated digital marketing campaign across various channels, and Omeez served as the exclusive distribution affiliate marketing platform.
