In Japan, this car model is considered more luxurious and expensive than the Land Cruiser, but in Vietnam, it is priced at just over 600 million VND

Despite being criticized for its shortcomings compared to other competitors in the same segment, this car model still has a certain position in the global and Vietnamese markets.

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The Mitsubishi Triton is a pickup truck with a history of production since 1978 by Mitsubishi Motors. With 5 generations developed over the years, the Triton not only meets transportation needs but is also known for its durability and versatility. In the latest generation, the Triton has received significant upgrades in design and technology, aiming for more convenience and safety.

In Japan, it is a luxury car, more expensive than the Land Cruiser

Unlike in Australia or Southeast Asia, where pickups are practical vehicles, Japan is a market where pickups are “luxury cars”: Only people with good economic conditions can afford them instead of “national” kei cars.

The premium version of the Mitsubishi Triton, with a higher price than the Toyota Land Cruiser, accounts for 90% of total sales in Japan. Photo: Mitsubishi

According to information on the Legal Life newspaper, the new generation Mitsubishi Triton has a starting price of 4.98 million yen in Japan, equivalent to 814.8 million VND. This starting price is higher than the sporty GR Sport version of the Toyota Hilux (4.3 million yen – 703.7 million VND). The high-end GSR configuration that 90% of new generation Triton buyers choose is even more expensive than the Toyota Land Cruiser 300 (5.4 versus 5.1 million yen – 883.7 versus 834.6 million VND).

However, when it comes to Vietnam, with a listed price starting from 630 million VND, the price of the Mitsubishi Triton 2024 is quite competitive compared to its competitors in the pickup segment.

Advantages and disadvantages

The Mitsubishi Triton is one of the most popular pickup trucks on the market, with outstanding design features, technical specifications, and operating capabilities along with its own unique advantages and disadvantages.

Design:

The Triton has a strong and sporty exterior design with the characteristic “Dynamic Shield” grille of Mitsubishi. LED headlights and taillights, along with raised contours on the body, create a sturdy and modern look. The interior of the Triton is often equipped with premium leather seats, multi-function steering wheel, and a center touch screen.

The new generation Triton interior is considerably more modern and trendy. Photo: Mitsubishi

– Drivetrain: Available in rear-wheel drive or four-wheel drive for off-road capabilities.

Driving performance:

– The Triton is highly regarded for its flexible and stable driving performance, providing a confident driving experience on both highways and off-road terrains.

– The improved suspension system allows for smoother vehicle operation, even when unloaded.

Although it possesses outstanding design and driving performance characteristics, the pickup truck from the Japanese manufacturer still has some noticeable drawbacks, including:

– In some versions, the interior may not be as luxurious as some competitors in the same segment.

– The suspension can be stiff when traveling on rough roads or rough terrains.

– The soundproofing may not be as good as some competing models.

Since its introduction, the Mitsubishi Triton has released 5 generations and continues to grow. Although this Japanese giant still ranks below its competing rivals in the pickup truck segment such as the Ford Ranger or Toyota Hilux, it can be said that the Mitsubishi Triton still has a certain position in the world market as well as in Vietnam.