According to strawberry farmers, strawberries are planted around October every year and are harvested from late December to mid-April. The best time for the sweetest and highest quality berries is from January to March.
With an average selling price of 200,000 VND/kg, many families can earn up to 1 billion VND/ha per year from strawberry farming.
There are more than 400 hectares of strawberries in Son La province, concentrated in 3 districts: Moc Chau, Mai Son, and Yen Chau.
Ms. Nguyen Thi Hoa, Director of the Agricultural Technical Center of Moc Chau district, said that Moc Chau and Son La strawberries have a delicious taste. The main market is Hanoi and Northern provinces.
With the goal of developing the strawberry-growing region and linking production with consumption, applying advanced technology to produce safe products, Son La Agriculture sector has introduced and promoted VietGAP and organic farming practices, implemented food safety regulations, and used plant protection products following “4 principles” to ensure high-quality, clean, and safe strawberries to gain consumer trust.
Farmers actively promote and advertise strawberry products on social media and e-commerce platforms.
“The Agricultural Technical Center has also researched and issued guidance on strawberry production processes. They have sent officers to visit production facilities and households to sign commitments and provide technical guidance on farming practices and the use of pesticides on strawberry plants. Farmers can rely on the guidance documents and instructions provided by the center to ensure safe and high-quality strawberry production for the market,” said Ms. Nguyen Thi Hoa.
Son La strawberries have a rich sweet taste, balanced with a slight sourness and a gentle fragrance.
The Department of Science and Technology in Son La is currently working on the application process for registering the certification trademark “Son La Strawberries” according to the regulations of Intellectual Property Law.
Once registered and implemented, the management system for the certified trademark will enhance the competitiveness and value of Son La strawberries. This will also be an important basis for the product to participate in the value chain, gradually increasing the income for organizations and individuals involved in strawberry production and business locally.
