“1 for everyone and very fast” – Only 1 innovation applies to everyone and is very fast. After testing on a small scale (doing a pilot), we quickly rolled out on a large scale. In particular, at any given time, we only implement one innovation, then measure the results each month, and if unsuccessful, we stop very quickly to deploy another project. This technique helps Digiworld consistently rank first in the list of the most effective listed companies in Vietnam for 2 consecutive years 2022-2023.
Bà Tô Hồng Trang chia sẻ trong phiên thảo luận tại sự kiện
The culture at Digiworld is “Work or not Work” or simply “Suitable or not Suitable”. “Digiworld does not sit and evaluate right or wrong, but only analyzes what has been effective or ineffective in the recent project, so as to promote what works and not repeat what doesn’t. Therefore, many projects are always carried out to find the most suitable solution” – shared by Ms. Trang.
The goal of Digiworld is to build an effective culture. Digiworld serves as the bridge between Brands and Dealers (the end sellers), therefore, if Digiworld is not more effective than Brands or Dealers, its position in the supply chain will not exist. That is why Digiworld puts effectiveness as the number one and most important value in the core values including communication, action, and an effective system.
The economic environment is changing, and corporate culture cannot “stand still”. Change to adapt to the general trend is vital. But of course, this is not an easy task, especially with an important factor like culture. To change effectively, a business needs a clear roadmap.
Also in the discussion at the event, Mr. Matt Lyon – Director of Consulting in Asia-Pacific Region, Arcadia Consulting Company, said that “Innovation is great, but it must be based on the existing foundation (called the essence, expertise) of the business. The most difficult part is how to align individual behavior with the collective behavior of the organization”.
According to representatives of Digiworld, the first thing to do is to state clearly the simplest and easiest “Reason” to change. Leaders need to focus on sharing the reason why the company must change. When changing, what benefits do the company and employees get, and conversely, what are the consequences if they do not change.
The next step is to create “New Habits” by repeating the necessary behaviors to achieve the “Reason”. These are important steps for management levels and employees to take charge. The mistake of many leaders is to indulge in trivial matters, guiding subordinates instead of taking unnecessary actions.
Finally, the “New System” should be built to ensure consistency and ease of use in implementing actions.
Representatives of Digiworldalso pointed out the mistakes in changing corporate culture such as not clearly stating or convincing the team about the reason for the change; Making too many actions at the same time; Requesting new actions but in the old environment, there is no place for new actions to be implemented; Demanding that all changes be implemented quickly and have immediate results.
Digiworld is currently playing the role of a Market Builder for many foreign brands in various industries. For the technology industry, Digiworld is currently distributing for major brands such as Acer, Levono, Asus, Apple, Xiaomi, Huawei…Previously, no company has provided Market Development Services with comprehensive solution thinking like the solutions of Digiworld.
In 2024, Digiworld expects the corporate culture to continue to operate effectively and will provide a platform for the company to break through towards ambitious goals. The company is confident in achieving record revenue targets of nearly 1 billion US dollars (VND 23,000 billion), with a growth rate of 22%. The expected after-tax profit is VND 490 billion (an increase of 38%), thereby regaining the growth momentum after a challenging year of 2023.
