Subdivided Land Plots in High Demand
According to recent observations, fully legal subdivided land plots in desirable locations with reasonable prices in the Bình Thuận region are attracting considerable attention from investors. Data analysis from a brokerage firm in Hàm Thuận Nam (Bình Thuận) reveals that approximately 60% of demand originates from local residents and individuals from Ho Chi Minh City, Đồng Nai, Bình Dương, and neighboring provinces. Customers from the northern region account for nearly 40%.
Of this demand, 10% is attributed to buyers seeking land for residential or vacation home construction; 15% for agricultural development; 25% for tourism-related construction projects; and 50% for long- and short-term investments.
Scarce supply, affordable prices, convenient transportation infrastructure, and expectations of increased value upon the completion of the Phan Thiết airport are cited as factors driving the renewed surge in demand for land in Bình Thuận.
Subdivided land plots in Bình Thuận are in high demand at this stage, with limited new supply.
While luxury products such as villas, townhouses, and condoetels in Bình Thuận have been sluggish, subdivided land plots near the beach and with freehold ownership and unrestricted construction rights are in high demand from investors. The majority of transactions involve purchases for medium- to long-term investment strategies, anticipating waves of development and infrastructure upgrades.
According to a real estate agent in Hàm Thuận Nam, Bình Thuận, the number of investor inquiries into land plots has risen significantly since late 2023. Post-Tet, the majority of buyers have come from Ho Chi Minh City and the northern region. Investors are primarily interested in land plots of 1000m2 (known locally as “sao”) and subdivided land with complete legal documentation.
The agent further notes that interest in subdivided land plots and “sao” plots in the Hàm Thuận Nam (Bình Thuận) area currently surpasses that in other areas. Buyers’ demands are varied, ranging from those seeking land for residential or vacation homes to those seeking investment opportunities. Of these transactions, approximately 20-25% represent purchases for long-term investment purposes with a view to building a nest egg; only 5% are for immediate residential construction; and the vast majority (over 75%) are for medium- to long-term investment strategies. Some cash-rich investors have even purchased multiple plots (2-3) for speculative purposes.
The Nguyen Quang Bang Notary Office in Hàm Thuận Nam, Bình Thuận, has seen a resurgence in visitors seeking legal notarization services after a period of inactivity. Photo: HV
Observations indicate that medium- and small-scale subdivided land projects in Hàm Thuận Nam (Bình Thuận) are in short supply. While land bank projects of several hundred hectares are still available from major developers like Sun Group, TTC, and Rang Dong, the supply of subdivided land plots with clear legal documentation, reasonable prices, and proximity to large-scale projects remains limited. Recent transaction growth in this segment is attributed to affordable pricing that appeals to a wider buyer base.
According to a survey, a land plot in KDC Ham Minh, located at km 21 near the Song Phan toll station, is priced between 6 and 7.5 million VND per square meter, equivalent to approximately 650 – 850 million VND per plot, and has witnessed strong demand. At this price point, individual investors with smaller accumulated capital can still participate in the market.
The KDC Ham Minh project comprises 38 subdivided land plots, and 20 plots with areas exceeding 100m2 are currently available. Their prime location near the national highway, reasonable prices, complete legal documentation, and proximity to amenities such as schools, markets, and supermarkets have attracted buyer interest. Buyers include not only locals seeking a nest egg or a place to build a home but also investors from other regions who are exploring and making purchases.
Although the real estate market in Bình Thuận is not yet fully vibrant, the rising demand in certain segments signals a clear recovery after a period of stagnation. Observations at notary offices in the town of Hàm Thuận Nam and those operated by individuals like Phạm Văn Bắc and Trần Văn Toản show a significant increase in the number of clients waiting for their turn or seeking legal information on projects compared to the beginning of 2023.
Several real estate brokerage firms in the area have reported 7-10 transactions per month, a significant improvement from the previously sluggish pace. Brokerage firms are also initiating recruitment drives to expand their sales teams in anticipation of growing market demand.
According to real estate agents, current transactions have increased noticeably compared to 2023, but buyers are exercising greater caution. Some clients, after receiving advice and visiting projects with agents and acquiring comprehensive information, may delay making a decision for a month before returning to secure the purchase. Others remain hesitant about pricing despite their interest in location and product. This suggests that buyers are conducting thorough market research before making a decision.
“It’s understandable that buyers are exercising caution, considering the recent volatility in the real estate market. Buyers are no longer rushing to buy just any product and then expecting significant profits, as was the case during the market frenzy. They only decide to invest when they are confident in multiple factors, such as land location, accessibility, intended use, liquidity, legal documentation, and surrounding amenities,” said a male real estate agent.
Investors Anticipate Price Surge Driven by Infrastructure Development and Airport
The recent influx of investors seeking real estate in Bình Thuận reflects their expectations of price appreciation due to the implementation or upcoming completion of key infrastructure, transportation, and airport projects.
Notably, since the opening of the Dau Giay – Phan Thiết and Vĩnh Hảo – Phan Thiết highways, tourist arrivals in Bình Thuận have increased significantly. Real estate demand has also begun to recover since the travel time from Ho Chi Minh City to Phan Thiết has been reduced to approximately two hours via the expressway. Land plots with moderate prices and proximity to the beach have attracted buyer interest, who are anticipating future value appreciation.
“Most investors expect the market to experience a price surge in 2025, given the positive developments in infrastructure, urban planning, and the upcoming airport,” said Mr. Mai Van Nam, a local real estate agent.
Infrastructure development is a major factor supporting the current momentum in Bình Thuận’s real estate market.
Furthermore, the Phan Thiết airport, which is scheduled to become operational in 2025, is
