The Taste of Affluence Never Changes
The world’s highest echelons often possess their own folklore regarding “real estate havens”, whereby owning property within a specific enclave signifies membership into the elite.
In the case of London, purchasing an apartment at Chelsea Waterfront, a riverside property along the River Thames, for a cool £30 million, would allow you to experience life akin to that of the famed billionaire, Abramovich. In Seoul, an apartment in Seoul Forest Trimage overlooking the Han River comes with a price tag near 2 billion won, turning its occupants into neighbors with top Korean celebrities and influential family-run conglomerates. Those fortunate enough to secure an apartment in Midtown Manhattan by New York’s Hudson River could consider themselves among America’s most affluent. As for China’s nouveau riche, the path to membership is as simple as owning an apartment within the Shimao Riviera Garden complex in Shanghai by the Huangpu River.
Inside a luxurious apartment on Manhattan’s Midtown overlooking the Hudson River. Photo: Atelier
It’s clear that every major metropolis has its own idyllic living spaces coveted by the successful and influential members of society. These areas are typically located by rivers or other bodies of water, offering not only breathtaking views and fresh air but also adherence to Feng Shui principles. As such, waterfront properties in major cities often command premiums of 10-50% over similar properties located further away from the water, with insurance costs also running 69% higher compared to non-waterfront properties in the same segment.
In Vietnam, over the past several years, riverside properties in major cities like Hanoi and Ho Chi Minh City have solidified their reputation as exclusive “neighborhoods for the privileged”. In the city of Da Nang, a municipality whose very heart is intertwined with the Han River, the potential to capitalize on this lucrative niche market is immense.
The area along the Han River in Da Nang is an exclusive hub for the development of luxury real estate
Furthermore, with the recently approved plan for the Han River and East Bank area, coupled with the near 400 billion VND “River of Lights” project, it’s not difficult to envision a vibrant and prosperous future for this area, transforming it into Asia’s very own “second Pudong”. For high-end real estate developments along the riverfront, particularly those that truly represent their location, this presents a remarkable opportunity to significantly increase their value.
Anticipating the Arrival of a Worthy Addition
In response to market demand and the city’s development trajectory, Sun Property, a leading luxury real estate developer in Vietnam and member of Sun Group, has conceptualized Sun Ponte Residence – a complex situated on a rare plot of land along the Han River, nestled between the Dragon Bridge and the Tran Thi Ly Bridge.
This mixed-use development offers a luxurious and modern lifestyle with an array of amenities, encompassing The Ponte high-rise and The Rio low-rise sections. Sun Property, in collaboration with renowned design firm Aedas, will once more showcase their dedication to preserving heritage and promoting art through the incorporation of the Cam Ne sedge-weaving technique in the design of Sun Ponte Residence. The development’s iconic feature, a skybridge connecting the twin towers of The Ponte from the 19th to 24th floors, symbolizes the city’s vision and aspirations.
Similar to its counterparts in Chelsea Waterfront, Seoul Forest Trimage, and Midtown Manhattan, Sun Ponte Residence is strategically positioned alongside an iconic river, in a location that offers unparalleled views of the Dragon Bridge. Its proximity to the city’s beaches, administrative center, entertainment complexes, and public amenities is remarkable, with everything accessible within a mere 10-minute drive.
The project is located next to the iconic Dragon Bridge. Photo courtesy of Sun Property
The unique location of The Ponte’s apartments grants their owners the exclusive privilege of witnessing the city’s most captivating attractions from their windows. These include the world-renowned My Khe Beach, the bustling city center that remains vibrant day and night, the Son Tra Peninsula, and the spectacular fireworks displays of the DIFF – Da Nang International Fireworks Festival, held each summer. Such an elevated lifestyle experience is unmatched even in the exclusive neighborhoods of Hanoi and Ho Chi Minh City.
Sun Ponte Residence also solidifies Sun Property’s pioneering position in the market with the introduction of two distinct apartment lines, UNI and ELA, designed to cater to the diverse tastes of the city’s elite. UNI comprises three-bedroom apartments with generous living spaces, perfect for comfortable and memorable family gatherings across generations. ELA, on the other hand, features dual-key apartments with separate entrances within a single unit, ideal for those seeking a flexible living arrangement that allows for both personal use and long-term leasing or Airbnb rentals.
The exclusive view from a Sun Ponte Residence apartment. Photo courtesy of Sun Property
Sun Ponte Residence has also been recognized as one of the exemplary projects in the Q1 2024 Real Estate Market Report and Forecast for Q2 2024 by the Vietnam Real Estate Association. Along with the emergence of other large-scale projects, Da Nang has been identified as a shining star in the national real estate market. It is anticipated that in Q2 2024, the residential real estate market, particularly the apartment segment, will continue to lead in terms of absorption rates. This is especially true in satellite cities or major cities outside of Hanoi and Ho Chi Minh City, including Da Nang.
“Real estate prices in Da Nang are currently among the most competitive in the country. I believe that this is an opportune time to invest in high-end residential properties in projects with solid legal foundations, comprehensive infrastructure, ample amenities, and a proven track record from reputable developers,” remarked Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association.
