The launch of the Elite Customer Club is not only a gesture of gratitude to customers who have trusted the Vinhomes brand for over 10 years, but also demonstrates the investor’s leading strategy of continuously providing unique policies throughout the customer’s product experience journey.
Accordingly, customers who have owned, are owning, and will own real estate products under the Vinhomes brand have the opportunity to become members of the Vinhomes Elite Customer Club, with 4 groups named after gemstones: Topaz, Ruby, Diamond, and Diamond Elite. These names are also the message that Vinhomes wishes to convey when establishing the Club, namely that each customer is precious like gems, and the Company will dedicate its best values to every customer.
Membership levels will be divided according to the value of the real estate owned, calculated based on the original purchase contract or the number of Vinhomes properties owned. Specifically, customers with a real estate value of less than 15 billion VND are ranked as Topaz; customers with a real estate value of 15 billion VND to less than 30 billion VND or owning 2 or more properties are ranked as Ruby; customers with a real estate value of over 30 billion VND or owning 4 or more properties are ranked as Diamond. Notably, the top 150 highest-ranking customers will be honored as Diamond Elite.
Members of the Elite Customer Club will receive exclusive privileges when purchasing real estate products under the Vinhomes brand
With unique policies and Vingroup’s extensive ecosystem, Elite Customer Club members will be pampered with diverse and attractive services tailored to each stage, and will receive discounts when purchasing real estate products under the Vinhomes brand. The specific level will be applied according to each membership level, product line, and project as per the investor’s announcement at each period. Higher membership levels will have a discount rate 30% higher than the lower adjacent membership level. Vinhomes calculates the ranking based on the data of the 12 consecutive months ending on December 31st of each year.
With the Elite Customer Club, Vinhomes has and continues to increase the value for customers throughout their product experience journey.
In addition, Vinhomes also announced exclusive privileges for Diamond Elite members: The top 50 highest-ranking customers will be given a Diamond health check-up package at Vinmec, worth 55 million VND, with over 100 examination/test items. The next top 100 customers will receive a 3-day, 2-night vacation package for 4 people at Vinpearl Nha Trang, Phu Quoc, or Nam Hoi An Beach Villas, along with a VIP BBQ party served at the villa. Elite members also enjoy the privilege of participating in the investor’s annual gratitude event.
