Apple’s Renewed Strategy: Slashing iPhone Prices in China to Boost Sales Amidst Changing Consumer Preferences
In recent months, Apple has witnessed a persistent decline in iPhone sales within the Chinese market. This trend is attributed to an evolving smartphone preference among Chinese consumers.
Undeterred by these challenges, Apple, as the global smartphone leader, has implemented a strategic price reduction to stimulate sales in China. Notably, among the discounted iPhone models is the iPhone 12, once a significant revenue generator for Apple.
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Upon its release, the iPhone 12 captured significant market share due to its impressive performance, resulting in rapid sell-outs. However, in a recent move, Chinese retail platforms have slashed the iPhone 12’s price from 6,299 to 2,280 Yuan (approximately from $901 to $319), effectively transitioning the device from a premium flagship smartphone to a more affordable option.
Despite its age, the iPhone 12’s hardware capabilities remain exceptional.
The device boasts an OLED display (with a “notch”) that supports a refresh rate of 60Hz and a pixel density of 460PPI, providing users with a visually appealing screen experience.
Furthermore, the iPhone 12 is equipped with Apple’s A14 Bionic chip, featuring excellent single-core computational capabilities, along with a substantial 4GB RAM and 64GB storage.
Its stellar image processing, low power consumption, and efficiency in handling daily office and entertainment tasks have ensured the iPhone 12’s continued relevance in the market, even in 2024.
In addition to its display and performance, the iPhone 12 houses a 2,815mAh battery that supports 20W fast wired charging and 15W wireless charging.
Regarding its camera capabilities, it features a dual rear camera system with 12-megapixel sensors and support for 2x optical zoom and 5x digital zoom, complemented by a 12-megapixel selfie camera on the front. The iPhone 12 offers a competent camera system for everyday photography.
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Returning to the discounted price point, one may question whether it is still reasonable to spend that amount on a “4-year-old” iPhone.
Considering Apple’s initial sales of 1.6 million iPhone 12 units, coupled with its display and performance capabilities, the price appears rather competitive.
Moreover, Apple is committed to providing iOS updates for the iPhone 12 for at least the next 3 years, guaranteeing its smooth operation in the foreseeable future.
Hence, for those seeking an entry point into Apple’s ecosystem, the iPhone 12 seems like a suitable choice as a first step.
