Mondelez Kinh Do, a renowned confectionery company with brands such as Cosy, Kinh Do, Solite, Slide, AFC, OREO, RITZ, LU, Toblerone, and Cadbury, has a strong customer-centric vision. They are actively investing in boosting sales on social e-commerce platforms to create a convenient and diverse shopping experience for their customers.
E-COMMERCE UNLOCKS SPECIAL OPPORTUNITIES FOR BUSINESSES
Effective Reach to Potential Customers: E-commerce platforms offer a vast user base and intelligent algorithms, enabling Mondelez Kinh Do to efficiently target their desired audience. Through data integration and technology, the company can optimize its marketing and advertising strategies, attracting and nurturing potential customers.
Enhanced Brand Awareness: Keeping up with trends and user demands, e-commerce and social platforms have been actively promoting new features. For example, Tiktok Shop allows users to shop and entertain themselves within the same application. This indicates that these channels are not just for selling but also crucial for brand promotion and building strong connections with customers. Mondelez Kinh Do’s presence on TikTok Shop demonstrates their adaptability and commitment to innovation.
Mondelez Kinh Do’s relentless efforts were recognized at the TikTok Shop Summit 2024, themed “Comprehensive Solutions for Sustainable Growth.” They achieved a remarkable 22-fold growth in GMV and ranked as the top brand for Lunar New Year gift baskets. This initial success on TikTok sets the stage for future rapid growth.
Offering More Shopping Choices to Customers: By joining e-commerce platforms, Mondelez Kinh Do not only expands its sales channels but also provides customers with more shopping options. Consumers can now conveniently purchase their products from anywhere with an internet connection, anytime they want. Moreover, the company offers an extended range of products and services on these platforms, giving customers a wider selection and increasing opportunities for higher sales and market expansion.
AIMING FOR SUSTAINABLE GROWTH ON E-COMMERCE PLATFORMS
Product Diversification and Operational Optimization: Mondelez Kinh Do plans to diversify its product portfolio not only for special occasions like Lunar New Year and Mid-Autumn Festival but also for daily consumption. This strategy will provide customers with a richer and more convenient selection. The company will also continue to prioritize operational optimization to enhance user experience and ensure convenience and reliability in all transactions.
Creating Engaging Content: Investing in creating captivating and creative content, Mondelez Kinh Do aims to elevate the user experience and forge deeper connections with its audience. This approach will help build a passionate and loyal community around their products.
Strategic Collaborations: In the future, the company intends to work closely with e-commerce platforms to deliver the best shopping experience to users. The ultimate goal is to strike a harmonious balance between creativity and efficiency, leading to sustainable growth and long-lasting relationships with customers.
With their strategic vision, Mondelez Kinh Do pledges to continuously innovate and enhance the shopping experience, aiming for growth that contributes to market development and delivers tangible value to consumers. Customer feedback plays a pivotal role in helping the company understand their needs and expectations, leading to improved products and services. Additionally, the swift feedback from e-commerce platforms enables timely adjustments to marketing and sales strategies, enhancing product quality and strengthening their connection with consumers.
