“Love and Leadership: The Secret to Long-Term Business Success”

"In its early years, the sole objective was survival. Cultural and human issues took a back seat. I had people trying to impose their beliefs of 'managing a business with love' on me, as if they were monks and not businessmen," shared Nguyen Duc Tai at an event. The mindset of the Mobile World Chairman would later evolve...

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Reflecting on His Management Philosophy, Chairman Nguyen Duc Tai Once Said, “I Thought This Person Should Be a Monk, Not a Businessman”

I remember in the past, the primary goal was survival; not dying was the first objective,” said Nguyen Duc Tai, Chairman of the Board of Directors of Mobile World Investment Corporation (MWG), in a conversation with Nguyen Trinh Khanh Linh, CEO of Dale Carnegie Vietnam, about “Managing with Love” back in 2019.

At that time, when people mentioned ‘love,’ I would ignore it because when you’re struggling to stay afloat, there’s no room for love. It was only when the company grew and we had more financial stability that I began to ponder, ‘Is life just about money? Am I the only one getting rich while those who follow me are not?’ It was then that I started asking these questions, as when you’re hungry, there’s likely no room for love,” recalled Nguyen Duc Tai.

In the early days, when advised to manage the business with love, Mr. Tai would think, “These people must be monks, not businessmen.”

But then I had an epiphany, and the reason I’m sharing this is because this training also had a significant impact on my perspective on life,” Mr. Tai said.

“Love” eventually became one of the core values of Mobile World, moving up from the fifth to the third position.

Mobile World’s six core values, as mentioned in their Annual Report, are:

– Devotion to Customers

– Integrity – Doing What We Say

– Love and Support for Team Members

– Honesty in Finances and Relationships

– Passion in Work

– Quality as a Matter of Life and Death



Investing in Leadership Development: A Key Factor in Business Growth and Success


A Harvard Business Review study indicates that periodic leadership training benefits organizations and can lead to substantial profits.

This research analyzed 1,500 CEOs of large companies worldwide and found that those who invested in regular leadership training for themselves and their employees achieved better results for their businesses.

According to Dale Carnegie, in today’s VUCA world (volatile, uncertain, complex, and ambiguous), the business environment presents numerous challenges. Therefore, business leaders need to adapt to the ever-changing market demands, technological advancements, and increasing competition. They must also embrace change, leverage new opportunities, and create a culture of continuous improvement to ensure long-term success.

In reality, the capabilities of the leader and their team are crucial, encompassing not only professional competence but also consensus, effectiveness, and team cohesion.

Dale Carnegie, a global training pioneer since 1912, has been present in Vietnam for over 17 years with a mission to “Build a More Human-Centered Business Environment.”

Dale Carnegie Vietnam also introduces a new program, the Empowerment Leadership Roadmap (ELR). This program, part of Dale Carnegie’s standard curriculum, is a profound and sustainable journey that empowers not only the leader but also the team they lead.

A Dale Carnegie study found that companies investing more in leadership development than the market average tend to have higher revenue and profit growth rates.

This study demonstrates that investing in periodic and in-depth leadership training can be a critical factor in business growth and success,” shared a representative from Dale Carnegie Vietnam.

When leaders are internally prepared, they can inspire and empower their teams. It’s not just about self-improvement but also about positively impacting those around them,” they added.

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