A HEARTFELT GIFT FOR A COZY WEEKEND WITH FAMILY
During the program, Generali’s customers with contract anniversaries in June, July, and August, who are based in Hanoi, Danang, and Ho Chi Minh City, are invited to register and receive 2 free CGV movie tickets for an exciting weekend show.
The CGV Times City – Hanoi, CGV Vinh Trung Plaza – Danang, and CGV Van Hanh Mall – Ho Chi Minh City branches have enthusiastically welcomed hundreds of Generali customers and their families as they check in and enjoy heartwarming moments together, watching meaningful movies.
Mr. Vu Thanh, an F&B business owner in Ho Chi Minh City, shared: “Although I have been to the cinema many times, today’s experience was quite special. From the moment I arrived, I received support from Generali’s customer care team, which helped me quickly collect my tickets, popcorn and drinks, and even a small gift on my way out. The movie chosen for today was excellent and suitable for the whole family, making my weekend enjoyable and relaxing.”
This gratitude activity, which offers customers a “perfect day,” not only marks Generali’s companionship in their journey with customers but also reaffirms the “Lifetime Partner” strategy that Generali has consistently pursued during its time in the Vietnamese market.
Mr. Vo Xuan Hung, Deputy General Director of Insurance Operations at Generali Vietnam, shared: “One of the most important things our company always wants to invest in is the experience of connecting with our customers, alongside superior insurance services. Today’s movie screening is one of the activities we aim for to enhance our customers’ experiences and express our gratitude for their trust in choosing Generali as their partner in protecting their future and striving for a fulfilling life.”
ENHANCING CUSTOMER EXPERIENCE, CONQUERING CUSTOMERS’ HEARTS
In reality, “Giving You a Perfect Day” is just one of the many activities aimed at increasing interaction and enhancing customer experience. Alongside this activity are other appreciation programs such as “Spin the Wheel of Fortune, Receive Your Perfect Gift.”
From March 2024 to January 31, 2025, when paying periodic insurance premiums or premiums for new policies, customers will receive a lucky draw code to participate in quarterly and annual lucky draws. The total value of the prizes is up to VND 3.6 billion, including attractive gifts such as Vinfast cars, SH and Vespa scooters, iPhone 16 Promax, iPad Pro 11, and Samsung Galaxy S24 phones…
To promptly receive customer feedback, Mr. Vo Xuan Hung shared that for many years, Generali Vietnam has pioneered the “Measuring Customer Satisfaction” program to survey opinions and listen to customer feedback based on five critical interactions with customers: (1) Purchasing insurance, (2) Claim settlement, (3) Premium payment, (4) Policy anniversary, and (5) Answering inquiries related to insurance contracts. This allows Generali to listen to customer feedback, understand their needs, desires, and concerns, and quickly resolve and improve its services.
This is also the basis for Generali to implement customer experience improvement projects, helping the company achieve the industry-leading comprehensive customer satisfaction index for three consecutive years from 2021 to 2023(*)
For many years, this Italian insurance brand has been honored at the Golden Dragon Awards, and most recently, in 2024, it was recognized as the “Leading Company in Innovation and Customer Experience in Vietnam.” This demonstrates that a customer-centric business strategy has always been the guiding principle during its time in the Vietnamese market. Of course, appreciation programs and customer connection initiatives like the “Giving You a Perfect Day” event will continue to be invested in and implemented by Generali to enhance customer satisfaction.
(*) According to a report by the consulting company Epiphany-RBC.
CEO of FPT Long Chau Pharmacy Chain Shares Insights on Overcoming the Barrier of 5,000 VND Water Bottle and the Commitment to Customer Experience Through AI and ML, Replacing 50 Forecast Analysts
“How can you sell medicine without water?” exclaimed a disgruntled customer when they first visited Long Chau. A bottle of water costs 5,000 Vietnamese Dong and is commonly used for mosquito bites, itching, and dermatitis in the northern region, but it is an ambiguous concept for pharmacists in the southern region. The demanding nature of customers, combined with regional differences, made the leaders of Long Chau think, “Maybe it’s better to return to the place where we first started our business?”…
An insurance company is set to pay over 100 billion in cash dividends.
With 110.8 million shares in circulation, this insurance company will allocate approximately 110.8 billion dongs to pay interim dividends to shareholders.
Manulife pioneers the use of technology to ensure customers’ full understanding and accurate purchases
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Insurance Sales Audit on Two Major Insurance Companies
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