The Perfect Puzzle Piece Completes the Smart City’s Amenity Collection
These days, residents of Vinhomes Smart City, such as Ms. Nguyen Kim Hue (39 years old), are extremely excited about the upcoming addition of F-Zone to the “international city” in the West of the Capital. Ms. Hue shared that this new destination will quench the thirst for shopping and entertainment not only for her family but also for nearly 73,000 other residents of the metropolis.
“When F-Zone becomes operational, my family and I will only need to walk a few minutes to get there. For those who drive, parking won’t be an issue either. F-Zone offers a space that caters to the diverse needs and interests of each family member. My husband can practice his golf swing, while I can indulge in some self-care and beauty treatments, and the kids can enjoy the playground,” Ms. Hue enthused.
What Ms. Hue describes is the benefit of the one-stop-place model, a single destination offering a multitude of experiences that F-Zone will bring to the residents of Vinhomes Smart City and the people of West Hanoi.
F-Zone introduces a unique one-stop-place concept for entertainment and services in the West of the Capital
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F-Zone stands out not only for its array of shopping and culinary options but also for its diverse range of services catering to the needs and preferences of all customer segments, including amenities rarely found in shopping centers such as bars, spas, salons, and 3D golf simulators.
Specifically, F-Zone features a game station, an indoor playground, and courts for emerging sports like Pickleball. It also houses a Beer Club, Pub, Bar, and Karaoke lounges, catering to the entertainment needs of younger, modern customers who crave dynamic and novel entertainment spaces, which are currently scarce in West Hanoi.
F-Zone also boasts a wide variety of beauty and wellness services, as well as educational centers. It hosts health and beauty care centers, dancesport-music-art-language centers, and English language centers, catering to the diverse needs of the residents and enhancing the premium amenities of Vinhomes Smart City.
Cafes, restaurants, convenience stores, and supermarkets are also conveniently located within F-Zone, ensuring that residents can fulfill their daily shopping needs without having to travel far. Additionally, financial services, including banking, are easily accessible right at the project’s doorstep.
With a diverse range of offerings spread across two floors, F-Zone enables residents and visitors to effortlessly explore and experience all the services with just a tap of the elevator button or a short walk.
“Once F-Zone is operational, it won’t just be a weekend destination. Since it also houses English language centers, I can send my children there for classes since it’s so close by. While they’re in class, I can treat myself to some pampering at the spa or indulge in some retail therapy,” shared Ms. Hue excitedly.
A New Business Model Opens Doors for Investors
Since its launch, F-Zone has not only created a buzz among the residents of Vinhomes Smart City but also generated waves in the real estate market in the West of the Capital.
“With this model, not only do the adjacent apartment towers benefit, but F-Zone also becomes a provider of premium services for the surrounding community. The F-Zone complex offers convenience to residents and lucrative investment opportunities for shophouse investors, promising strong cash flow and potential asset appreciation,” said Ms. Vu Ha Thu, Deputy General Director of Newstarland.
According to Ms. Ha Thu, the biggest advantage of F-Zone is its proximity to existing residential complexes, eliminating the need for customers to travel long distances for shopping and entertainment. This makes F-Zone a promising hub for vibrant commercial and entertainment activities.
F-Zone is conveniently located within Vinhomes Smart City, serving nearly 73,000 residents
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Strategically positioned with two street frontages and VinBus stops right at its doorstep, F-Zone is adjacent to the already-occupied S3 and Imperia Smart City subdivisions. This prime location grants access to a massive customer base of nearly 73,000 Vinhomes Smart City residents, as well as an additional 30,000 residents from the neighboring areas. This ensures a steady stream of customers for the shops, eliminating the need for costly marketing and advertising campaigns.
Moreover, F-Zone introduces a novel one-stop-place concept for services and entertainment, a model that has gained significant traction in major cities worldwide, aiming to provide additional public recreational spaces. As such, F-Zone is poised to become a go-to destination in the West of the Capital, guaranteeing capital recovery and swift profitability for investors.
The surefire business potential of F-Zone is further underscored by its well-planned and complementary mix of industries. The developer has carefully categorized suitable business sectors, including: culinary options such as Beer, Cafe, Restaurant, and Coffee Kids; convenience stores like Cửa hàng tiện lợi, Mini Mart, Circle K, and K-Market; entertainment venues like Pub, Bar, and Karaoke; amusement options such as Kids Zone, Game Station, and Pickleball; and educational centers, including dancesport-music-art-language centers and English language centers. This thoughtful arrangement ensures that businesses do not compete for the same customer base but instead complement each other, extending the customer journey and enhancing overall satisfaction.
F-Zone’s prime location presents a lucrative business opportunity for discerning investors
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F-Zone, with its 174 shops, including 48 two-story storefronts and 126 interior shops on a single level, is currently welcoming savvy investors who recognize this timely opportunity. The track record of Vietnam’s leading real estate developer speaks for itself, with a history of record-breaking sales, especially in the West of the Capital.
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