The latest SHB Mobile update introduces a new feature that displays the ranking information of premium customers upon successful login. By tapping on the notification frame, customers can access and read all the exclusive benefits and privileges they are entitled to, eliminating the need to search for this information on the website, emails, or through customer service representatives.

This time-saving feature also provides a seamless and convenient digital experience for premium customers, allowing them to easily identify and utilize their benefits, which include fee waivers, exceptional overdraft limits, unlimited access to the business lounge at Noi Bai International Airport, and preferential rates for premium account numbers.

To become a premium customer at SHB, individuals only need to meet one of the following conditions: have a term deposit balance of 01 billion VND or more, a loan balance of 03 billion VND or more, or an average non-term deposit balance (CASA) of 100 million VND or more in the evaluation period, along with other criteria as stipulated by the bank from time to time.

According to SHB representatives, the value of premium privileges now extends beyond traditional financial product packages. It encompasses a diverse range of financial and non-financial services, ensuring a meticulous level of customer care. As such, this new feature ensures that customers don’t miss out on any benefits, enabling them to enjoy these exclusive privileges and make informed financial decisions that affirm their status.

Economic experts predict that by 2025, Vietnam will be home to approximately 500 individuals with a net worth of over 30 million USD and nearly 26,000 people with assets of 1 million USD and above. The country’s high-net-worth segment is expanding, and with it, the demand for premium financial services and experiences.

In anticipation of this trend, SHB has been offering superior personalized financial services to its premium customer segment for many years. One such example is the “Outstanding Prestige” package, which includes free domestic transaction services for deposits, withdrawals, and transfers at the counter; waiver of annual fees for SHB international debit cards; free ATM withdrawals for SHB domestic debit cards; and free withdrawals in Vietnam and abroad for SHB international debit cards.

SHB First Class Airport Lounge at Noi Bai International Airport, Hanoi, Vietnam. Source: mediacdn.vn

Additionally, customers can enjoy non-financial privileges such as the exclusive SHB First Class Airport Lounge at Noi Bai International Airport, similar privileges at lounges in Ho Chi Minh City, a powerful SHB Mastercard World black card with a high limit, exclusive events and gifts, and premium culinary, travel, and resort experiences from our ecosystem of partners.

With its unwavering customer-centric approach, SHB continuously innovates and offers a diverse range of products, ensuring that its premium customers receive superior and distinctive financial services.

To experience this new feature, customers are encouraged to update to the latest version of the SHB Mobile app on CH Play (Android) and Apple Store (IOS). Please refrain from downloading or installing applications from unknown sources to prevent fraud and protect your assets.

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