TECH-ENABLED SOLUTIONS FOR EFFECTIVE CLIENT ENGAGEMENT
Real estate brokerage is one of the industries that was hit the hardest during the market crisis of 2019–2023. A significant number of brokers were forced to change careers due to unstable income. However, with the market’s recent recovery, brokers are making a strong comeback.
Ms. Nguyen Thi Thanh Huong, a real estate broker in Cau Giay, Hanoi, shared that the past few years have been a significant challenge for real estate brokers. But with the market’s positive recovery since the beginning of 2024, along with new regulations and mechanisms implemented by authorities, the brokerage industry is poised for robust growth towards a more professional direction.
According to Ms. Huong, in the current context, real estate brokers need to focus on both client acquisition and service quality enhancement. Embracing technology is a pivotal factor in helping them stay competitive and achieve sustainable growth.
Sharing the same viewpoint, another broker, Mr. Nguyen Luong Thang, also emphasized the importance of technology in client acquisition.
Mr. Thang mentioned that previously, he had to spend tens of millions of VND monthly on social media advertising to increase client reach. However, with the current intense competition in online advertising, the cost of these services has surged. Moreover, due to concerns about fraud on social media, the conversion rate of clients from these advertisements has not met expectations.
A survey of brokers in Hanoi revealed that, in addition to the aforementioned challenges, most of the current real estate advertising tools require a certain level of expertise to use effectively. Brokers who are not tech-savvy have to hire external services, resulting in increased costs and sometimes unsatisfactory client quality.
Therefore, brokers emphasize the need for a simple and user-friendly tool. Other critical criteria they consider include a high client reach rate, reasonable costs, transparent and reliable information, etc. To address these issues, Meey Group has developed the website meeyland.com and the app Meey Land.
MEEYLAND.COM AND APP MEEY LAND UPGRADED TO VERSION 5.0 WITH IMPRESSIVE FEATURES
The website meeyland.com and the app Meey Land are specialized platforms that facilitate quick and cost-effective connections between people with real estate transaction needs. With the release of version 5.0, the products not only impress users with their novel and modern interface but also make it easier for users to make real estate transaction decisions by integrating products from Meey Group’s Real Estate Technology and Finance Ecosystem, such as Meey Value, Meey Map, and 3D listings with superior supportive features.
Regarding the interface, the upgraded version of meeyland.com boasts a user-friendly and accessible design. The new homepage stands out with comprehensive market information, allowing users to quickly grasp the market situation. The listing page and the new detail page have also been improved to display information clearly and intuitively, making it easier for users to follow and search. This facilitates users’ access to information about the real estate market, including buying, selling, renting, transferring, and related news.
In terms of integrating other products from the Meey Group Ecosystem, Meey Value helps users grasp market data, monitor fluctuations, and identify price trends in different areas. It also assists users in self-assessing property values close to market prices, enabling them to make transaction and investment decisions more confidently.
Meey Map allows users to conveniently look up planning information and gain a comprehensive overview of the area’s planning. This feature provides two critical types of planning information: construction planning and land-use planning. The data is obtained from authorized agencies, ensuring high reliability and accuracy.
Additionally, users of the upgraded meeyland.com/app Meey Land can easily create listings and 3D tours because the platform is now integrated with the Meey 3D application. As a result, the visualization, display effectiveness, and client engagement have been significantly enhanced.
With the integration of numerous superior features in version 5.0 of meeyland.com/app Meey Land, Meey Group is confident in delivering the best user experience while providing maximum support to real estate brokers in their client search and engagement endeavors.
