Unveiling the “One Country, One Strategy” Approach: JOMOO Tailors its Strategy for Vietnam

The bathroom and sanitation equipment market in Vietnam is thriving, with intense competition as numerous local and international brands enter the scene. Rapid urbanization and a growing demand for premium products have positioned Vietnam as a promising and attractive market for businesses in this industry.

Current consumption trends emphasize quality, sophisticated design, and practical features, along with sustainability and environmental friendliness. JOMOO, a leading brand in this sector, recognizes the importance of product innovation and understanding Vietnamese consumers as key components of their Vietnam market development strategy.

JOMOO’s senior leadership emphasizes product research and understanding the needs of Vietnamese consumers as crucial to their success in the local market.

The opening of the JOMOO Flagship Store in Vietnam reflects not only the company’s strong commitment to the market but also signifies a significant step forward in bringing technology to the bathroom, offering smart bathroom solutions that meet the demands of Vietnamese consumers while keeping pace with global consumption trends.

JOMOO Group: A Journey from Intelligence to Innovation

Established in 1990, JOMOO has consistently demonstrated its global prowess, becoming one of the leading manufacturers of smart bathroom equipment. Over three decades of development, JOMOO has transformed into a comprehensive global enterprise, integrating research and development (R&D), manufacturing, sales, and after-sales service.

JOMOO currently boasts 16 R&D centers and 15 smart manufacturing plants, including the state-of-the-art ECO-DARK 5G factory. The brand’s value soared to a record high of $21.94 billion in 2024, solidifying its leading position in China’s bathroom equipment industry for 14 consecutive years.

This success stems from a diverse product development strategy and robust internationalization efforts. JOMOO offers a “comprehensive solution for the entire bathroom,” expanding its product portfolio from smart bathroom cabinets, intelligent toilets, shower systems, ceramic basins, bathtubs to bathroom accessories. Customers can rely on JOMOO for all their bathroom needs, choosing from a wide range of products in one place.

JOMOO’s Global Strategy: One Country, One Strategy

As a market with immense potential, Vietnam’s economy is booming, and its consumer market is experiencing robust growth. JOMOO considers Vietnam one of its most important strategic markets abroad. By establishing an office in Hanoi and planning to open a sales subsidiary, JOMOO aims to deepen its understanding of the local market’s potential and challenges while embracing innovation rooted in the local culture and market environment.

JOMOO establishes a representative office in Vietnam with functional departments, showcasing its commitment to the local market.

JOMOO’s “One Country, One Strategy” approach entails more than just creating products that cater to local demands; it also involves strengthening the brand’s presence and influence in international markets. This strategy enables JOMOO to grasp and address the specific needs of each market. By deeply understanding the Vietnamese market’s potential and challenges, JOMOO continuously innovates and creates products that align with local cultural nuances.

The products showcased in the Flagship Store are designed to meet the needs and desires of Vietnamese consumers while contributing to the advancement of the sanitation equipment industry in the region. JOMOO remains steadfast in its commitment to this strategy, accelerating its global strategic layout and focusing on developing products and services that flexibly and effectively cater to the demands of each country.

The inauguration of the JOMOO Flagship Store in Vietnam marks a significant milestone in the company’s globalization strategy and a pledge for a promising future in this market. With its prime location, the Flagship Store spans five floors, each measuring approximately 85 square meters, and has become a go-to destination for those passionate about technology and luxurious living spaces.

Upon entering the JOMOO Flagship Store, customers are immersed in a world of cutting-edge technology. The intelligent toilets, featuring automatic cleaning and warming functions, along with the exclusive Magic Foam 3.0 technology, take center stage. The advanced shower systems offer various spray modes, while the elegant and energy-efficient lavabo and kitchen equipment showcase JOMOO’s commitment to environmental sustainability.

Ms. Hoang Linh, a Hanoi resident, shared her impression of the store: “I’m truly impressed by the combination of modern design and advanced technology showcased at JOMOO’s store. The intelligent toilets are not only convenient but also help conserve water, which is crucial for us nowadays. The products here are not just of excellent quality but also environmentally friendly.”

Additionally, renowned interior designer Nguyen Thanh Tung, who attended the event, remarked, “JOMOO has created an exceptional experiential space. I’m impressed by their smart bathroom products. The elegant design and energy-saving features of these products are a big plus. They not only enhance the quality of life but also cater to customers who appreciate innovation and sophistication.”

Many other customers shared similar sentiments, expressing their appreciation for the distinct difference they felt upon entering the Flagship Store. The fusion of technology and design in each product offers a novel experience, and JOMOO’s attention to detail and modern technology has captivated the hearts of many Vietnamese consumers.

JOMOO not only brings cutting-edge technology but also opens up opportunities for Vietnamese consumers to experience a smart and high-quality lifestyle. The company’s strategy in Vietnam seamlessly blends innovation with a profound understanding of local needs, ushering in a new chapter in the brand’s global journey.