On the morning of August 16, the People’s Committee of Hung Yen Province, in coordination with Big C Thang Long supermarket – a member of Central Retail Vietnam, organized the opening ceremony of Hung Yen Longan and Typical Agricultural Products Week in Hanoi in 2024.
Various types of Hung Yen longan displayed for promotion and consumption in Hanoi
The event is expected to last from August 16 to August 22, across 22 GO!, Big C, and Tops Market supermarkets in the Northern region.
Mr. Vu Quang Thang, Director of the Department of Industry and Trade of Hung Yen, shared that Hung Yen longan is currently ranked 13th among the top 50 famous fruits of Vietnam. It has been recognized by the Vietnam Records Organization as the tastiest fruit and has been registered for trademark protection as “Hung Yen Longan – The King’s Fruit”. The geographical indication ensures that customers can identify and enjoy the authentic Hung Yen longan.
Hung Yen longan prices range from 50,000 to 80,000 VND per kg
According to the Department of Industry and Trade of Hung Yen Province, in 2024, the longan cultivation area in the province is approximately 4,700 hectares, with an estimated yield of over 40,000 tons.
Ms. Nguyen Thi Quyet, representing Minh Bao Clean Agricultural Cooperative (Khoai Chau district, Hung Yen province), shared that this year’s yield is only about 40% compared to last year. However, the selling price has increased by 50%, ranging from 50,000 to 80,000 VND per kg.
Mr. Paul Le, Vice President of Central Retail in Vietnam, praised Hung Yen for its unique-tasting fruits such as longan and thieu lychee. However, he emphasized the need to further develop the product’s brand in conjunction with a strategy for packaging innovation and deeper processing.
“Farmers usually pick the fresh longan and then sell it. However, the promotion and trade promotion work is still ‘out of sync’. It’s important to have a strategy in place before selling, including packaging design, cold storage, and contacting supermarkets to properly advertise their products,” said Mr. Paul Le.
According to Mr. Paul Le, it is necessary to strengthen brand building with a product story, along with improved packaging that meets international standards. Hung Yen longan has the potential for export to markets such as the European Union and the United States.
Lunar New Year Fair: Gathering Iconic Delicacies from All Three Regions
The Spring Fair of the Year of the Horse 2024 brings together over 100 booths and more than 1000m2 of exhibition space showcasing a wide variety of specialty products from 20 provinces and cities across the country. With a focus on promoting local products and fostering economic development, this fair is a must-visit event for those seeking unique and high-quality goods. Whether you’re in search of traditional crafts, delicious local delicacies, or stylish fashion items, you’ll find it all at the Spring Fair of the Year of the Horse 2024. Get ready to indulge in a shopping experience like no other, where you can discover the treasures of different regions and support local businesses in one vibrant and bustling venue. Mark your calendar and join us for a celebration of culture, creativity, and commerce at the Spring Fair of the Year of the Horse 2024.
Contrast Between Supermarkets and Traditional Markets During Tet Season
During the days leading up to the Lunar New Year of the 2024 Goat Year, the supermarkets in Nghệ An are always bustling and crowded. Meanwhile, the traditional markets are only sparsely visited by customers.
Enhancing logistics connectivity to boost consumption and agricultural export
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Nearly 800 tons of Vietnamese agricultural products exported to China on the first day of Tet
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