The Many Facets of AI: Maximizing Its Potential

A 2023 BCG survey of over 200 chief marketing officers (CMOs) from various industries in eight countries across North America, Europe, and Asia revealed that over 70% of respondents had adopted Generative AI (GenAI), while 19% were experimenting with it. These findings underscore the growing influence of AI in business operations.

Leveraging GenAI in Marketing

However, the majority of AI used in businesses is generative AI, primarily for creative content generation. In Vietnam, the application of AI is mostly spontaneous and initiated by employees themselves, who may use different AI tools. While this approach doesn’t hinder productivity or content quality, a more centralized AI strategy is needed for customer service. This involves employing a single AI with versatile capabilities, which is where the power of Conversational AI shines.

While Gen AI boosts efficiency and information retrieval, Conversational AI excels at enhancing complaint handling and customer service quality in a shorter time frame.

At a recent AI-Driven Meet-up event, Mr. Do Minh Duc, Product Director of Bizfly, shared: “We often hear about the incredible capabilities of Gen AI, but less so about ChatAI. Yet, establishing initial rapport with customers is crucial for sales. The intelligent conversation and robust retrieval capabilities of Conversational AI are key to converting interested leads into buyers right on the live chat.”

Mr. Do Minh Duc shares insights on BizChatAI

Each business has unique consulting processes and expectations from support tools. Hence, a smart AI solution must be adaptable and flexible. For instance, at the “AI-Driven Meet-up” event, the Golden Gate Group posed a challenge to Bizfly regarding their system of 500 fan pages, 122,000 interactions/month, and over 2,000 daily calls. The task was to ensure response quality and authenticity.

To address this, Mr. Duc shared: “With such a vast amount of information, it’s challenging for employees to memorize and provide accurate responses. BizChatAI can extend its capabilities by searching for information on ChatGPT. For complex queries, the bot notifies the staff on duty. Businesses can also monitor and control responses through the system.”

BizChatAI: Smart Consulting and Order Closing Solution for Businesses

Recognizing the immense potential of AI in sales consulting and order closing, Bizfly’s tech engineers developed and launched BizChatAI. This AI solution stands out amid the prevalence of generative AI, focusing specifically on consulting and order closing processes.

BizChatAI is built on cutting-edge AI technologies and deeply integrates ChatGPT 4.0. It’s a smart sales consulting solution that leverages natural language processing (NLP) and deep learning to understand and respond swiftly and accurately to customer inquiries.

Depending on the learned data, this AI can assume various roles, such as lecturer, consultant, or expert, performing tasks like booking reservations, student inquiries, sales, and order placement. Another standout feature is its ability to continuously learn and improve through real-world interaction data, ensuring it evolves to better meet customer needs over time.

Moreover, when integrated with solutions like BizCRM, BizCDP, and BizWebsite, businesses can unlock additional benefits, such as automatically transferring live chat customer information to CRM and quickly accessing data to understand customer profiles, needs, and product recommendations.

The event attracted representatives from prominent brands

The potential of Conversational AI was highlighted by Bizfly at the recent “AI-Driven Meet-up” event, attended by over 30 C-level representatives from diverse industries, including Golden Gate Group, Canifa, JM, Elise, Pantio, Meomeopet, Nam Viet Homtel Service Co., Ltd., Tinasoft Vietnam JSC, and Anh Nguyen Co., Ltd.

In September, the event will be held in Ho Chi Minh City, providing an opportunity for businesses and experts to delve deeper into AI application strategies. If you’re seeking an efficient AI-powered consulting solution, register now to join the discussion.

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