Pathbreaking Steps from Quality to Community Commitment
Starting as a business selling kitchen appliances, Rapido quickly expanded its product range due to its affordable prices and exceptional quality. Present in the market since 2015, the brand has made a strong impression on its customers.
Rapido’s products hold a significant market share, not only in kitchen appliances but also in smart devices for the living room and bathroom.
From its first challenging steps into the home appliance market to the trials of the Covid pandemic, Rapido has been steadily evolving and seeking opportunities amidst fierce market competition.
Ms. Nguyen Phuong Thao, Director of Rapido Asia, shared, “By modernizing our production processes, swiftly adjusting our product portfolio, and investing in our people, we aim to become one of the leading providers of comprehensive solutions and products for Vietnamese homes, with a vision to expand globally. We are also committed to contributing to the modernization of the home appliance industry in Vietnam.”
Rapido Factory Inauguration – A Leap Forward in Elevating the Brand’s Reputation
Evolving from a company primarily focused on kitchen equipment manufacturing, Rapido has now expanded its portfolio to over 200 SKUs, ranging from bathroom and kitchen appliances to various electrical home appliances. As part of its “product diversification” strategy, Rapido officially inaugurated its new factory in the Dong Van II Industrial Park, Duy Tien district, Ha Nam province.
The new factory will enhance production capacity, meet the growing market demands, and expand market share. To maintain steady growth, Rapido adapts its policies and develops its distribution network to reach all Vietnamese consumers.
The inauguration of the new factory enables Rapido to embrace modern technology transfers from Europe, boosting its production capacity for both domestic sales and exports.
In 2024, Rapido launched a premium line of electric fans, including standing, wall-mounted, ceiling, floor, and rechargeable fans. The company is gradually expanding its product range beyond kitchen appliances to encompass a wide array of home utilities.
With a 10-year vision, Rapido continues to invest in modern technology and scientific research to deliver aesthetically pleasing, safe, and trendsetting products.
Rapido is confident in its research and production capabilities, having met the stringent standards of the European, American, and Korean markets.
Aiming for a global presence, Rapido has prepared strategies and enhanced its production capacity to increase its products’ competitiveness and fulfill its mission to become a leading home appliance manufacturer in Vietnam and worldwide.
As Rapido expands its product range and business operations, its business philosophy remains rooted in community benefit. The company is committed to the economic development of the localities where its factories are located, contributing to infrastructure development and creating skilled job opportunities for the local workforce.
However, Rapido understands that sustainable business growth is intertwined with social welfare, especially in education, sports, supporting underprivileged groups, and local economic development.
The company has provided various sponsorships, including cash and goods, for activities such as supporting families of national contributors on the occasion of Wounded and Fallen Soldiers’ Day, the King of E-commerce competition for students in the e-commerce industry, and the VTV Ferroli Cup International Women’s Volleyball Tournament.
With the inauguration of the Rapido factory, the company reinforces its commitment to its distribution system, agents, and customers, further solidifying its reputation in the market.
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