Wholesale and Retail – A Business Model Fit for the Current and Future Real Estate Market Trends

The 2023 Real Estate Business Law, with its adjustments and changes, has directly impacted future housing projects. With the real estate market’s liquidity facing challenges due to customers’ apprehensions and the quick shifts in other market factors, many investors struggle to release their quality inventory. This situation trickles down to brokerage firms, causing financial difficulties in maintaining their operations. Amidst these challenges, a project that offers genuine value, quality, and complete legal procedures, and, most importantly, a suitable business model connecting investors, brokers, and customers, becomes a much-needed solution for the current real estate market.

According to experts, while the Vietnamese real estate market still faces difficulties in 2024, it has essentially overcome the most severe challenges. In the first half of 2024, there were significant signs of recovery, especially in the southern markets of Ho Chi Minh City, Long An, and Binh Duong.

At this juncture, the emergence of a wholesale-retail business model is helping to “unblock the bottleneck,” providing trustworthy and effective business and marketing solutions that connect investors, brokers, and customers. This novel, modern, and highly specialized business model is predicted to demonstrate optimal efficiency and become an inevitable market trend in the future.

Recognizing this market opportunity and trend, Realty Holdings has studied various business models and chosen the wholesale-retail approach, aligning with the current trend and maximizing the company’s strengths, such as financial capacity and a seasoned team with strong relationships with investors and partners.

The Thuan An 1 & 2 project, with its leading scale in Binh Duong, boasts the grandeur of a metropolitan area comprising six towers, 6,042 apartments, shophouses, and townhouses. It will be one of Realty Holdings’ flagship projects introduced this year.

With this consistent orientation, even in the first half of 2024, Realty Holdings successfully acquired and prepared to launch large-scale real estate projects, including the B1 Apartment project on Binh Duong Boulevard (Binh Duong), the high-rise complex housing project Thuan An 1 & 2 (Binh Duong), the Bac Ha Thanh Urban Area (Binh Dinh), and the Ngo May Condotel project in Quy Nhon (Binh Dinh). During 2024–2028, Realty Holdings will continue to wholesale approximately 20,000 products in markets such as Ba Ria-Vung Tau, Danang, and Binh Dinh to diversify its product portfolio for long-term and sustainable operations.

Realty Holdings signs a strategic cooperation agreement with Phat Dat investor and large and reputable distribution agents in the market.

Ms. Dang Thuy Duong, Chairwoman of the Board of Directors of Realty Holdings, shared: “Realty Holdings enters the market at a pivotal stage of the recovery cycle. We recognize this as both an opportunity and a challenge, and while difficulties remain, we are determined to be a pioneering force that brings positive changes to the market with high-quality products, genuine value, and dedicated professional services. To achieve this, we cherish the opportunities presented by prominent investors, reputable project developers, and our professional distribution agent partners.”

For the period 2024–2028, Realty Holdings sets ambitious business goals, targeting nearly 40,000 transactions, equivalent to over 2 million square meters of floor area, and a total transaction value of over VND 60 trillion. Notably, in the latter part of 2024, the company is poised to achieve success in transacting over 2,000 apartment and townhouse products, focusing on wholesale products from Phat Dat Real Estate Development JSC. These include projects such as B1 – Binh Duong Boulevard, Thuan An 1 & 2, and Bac Ha Thanh Urban Area. Additionally, the company is in discussions with other investors to prepare for subsequent wholesale-retail deals in 2025.