The Ultimate Guide to Our Awards: Unveiling Our Innovative Makeover

The Better Choice Awards (BCA) 2024, a prestigious event recognizing products and services that best meet consumer needs, is making its return. With the participation of numerous prominent brands, BCA 2024 promises to introduce notable innovative changes, underscoring the importance of innovation in serving Vietnamese consumers.

Enhanced and Expanded Voting Platform

One of the key highlights of BCA 2024 is the upgraded online voting portal. On September 6, at the official awards launch press conference, the voting portal will be opened, allowing consumers to directly vote for their favorite products and brands. A special feature of this year’s system is the integration of SMS account verification. Instead of a one-time vote per category, users can increase their voting frequency to once every four hours if they verify their accounts and provide complete personal information.

This mechanism not only enhances transparency and fairness in the voting process but also offers users the chance to win attractive gifts from the brands they support. This approach encourages active community participation and strengthens the bond between brands and consumers.

Revamped Awards System

BCA 2024 has also expanded and adjusted the award categories to better align with modern consumption trends. This year’s awards system will focus on three main fields: Technology, Automotive, and Consumer Services. Categories such as Car Choice Awards, Smart Choice Awards, and Innovative Choice Awards aim to recognize products with high practical value while encouraging creativity and innovation in design and technology.

Car Choice Awards 2024: Focusing on Practical Needs

Car Choice Awards 2024 continues to emphasize its role in evaluating and honoring automotive products that best meet the diverse needs of consumers. This year’s awards particularly focus on practical considerations such as:

– First-time car buyers: Car Choice Awards 2024 will prioritize vehicles suitable for those purchasing their first car, considering criteria such as ease of driving, fuel efficiency, and reasonable pricing.

– Emphasis on creative design: Models featuring breakthrough designs that lead industry trends will be recognized. This presents an opportunity for brands to showcase their creativity in design, offering a driving experience that is not only safe but also aesthetically pleasing.

– Established and safe brands: Car Choice Awards will also value brands that have established trust and confidence with consumers through product quality and after-sales service.

By combining innovation with practicality, the Car Choice Awards is not just an accolade for the best vehicles but also a bridge connecting consumers to automobiles that meet their daily needs.

Smart Choice Awards 2024: Innovation Serving Vietnamese Consumers

Smart Choice Awards 2024 is a category that celebrates the values of innovation in products and technology applications. This award particularly aims to enhance consumers’ quality of life through modern technology. The evaluation criteria for technology products and applications include:

– Innovation: Recognized products must demonstrate creativity, from design to integrated technology, offering users a novel and convenient experience.

– Practical benefits: Smart Choice Awards not only values creativity but also emphasizes the practical benefits that these technology products can bring to consumers. The products must prove that they can significantly improve users’ daily lives.

– Advanced technology application: Award-winning technology products and applications should showcase their pioneering spirit in adopting new technologies, such as AI, IoT, and other smart technology solutions.

By merging innovation with consumers’ practical needs, the Smart Choice Awards creates an awards system that is both specialized and far-reaching, aligning with modern technology usage trends.

Innovative Choice Awards: Diversified New Industries

One of the notable innovations of BCA 2024 is the expansion of the Innovative Choice Awards category. This year, for the first time, the awards will venture into the fields of Finance and Banking, Fashion, Transportation Services, and Artificial Intelligence (AI). These industries are experiencing robust growth and require innovation to meet consumers’ evolving needs.

– In the Finance and Banking sector, Innovative Choice Awards will honor fresh and creative financial technology solutions, such as e-banking applications, online payment solutions, and financial services focused on sustainability and environmental protection.

– Fashion is also a prioritized field, with brands pioneering the application of technology to offer unique shopping experiences, from using AI for personalized products to developing sustainable business models.

– Transportation services, an indispensable aspect of modern life, will be evaluated based on innovations in service delivery, smart transportation optimization, and enhanced user experiences.

– The AI field will receive special attention with categories like Breakthrough AI Processor Design and Breakthrough AI Application of the Year, celebrating innovations shaping the future of technology.

These categories reflect the robust growth of emerging industries while underscoring BCA 2024’s commitment to promoting innovation across various sectors, from finance and fashion to services and technology.

Consumer-Centric Approach

A core objective of BCA 2024 is to ensure that the recognized products and services deliver practical value to consumers. The organizers have skillfully combined evaluations from the Final Review Committee with community voting to make the most objective and fair decisions. The scoring ratio between the community and the Committee will vary depending on the category, ensuring accuracy, reasonableness, and alignment with consumers’ actual needs.

Going beyond the awards, BCA 2024 will also host a diverse range of engaging events, from workshops and open forums to exhibitions and a gala awards night. These events offer consumers opportunities to experience and discover cutting-edge products and gain insights from leading experts. They not only raise awareness about innovation but also create networking and connection opportunities between businesses and the consumer community.

With these innovative changes, BCA 2024 is not just a creative technology awards event but also a journey of honoring and promoting the sustainable development of brands and products in Vietnam. The organizers believe that with these strategic improvements, Better Choice Awards will continue to solidify its position among consumers and contribute positively to society.

The awards are expected to accept nominations at https://betterchoice.vn/ until September 13, 2024, with public voting commencing on September 6, 2024, and concluding on September 20, 2024. The Better Choice Awards 2024 gala and art performance are anticipated to take place on October 2, 2024.

Official information about the awards will be announced on September 6, 2024, at a press conference held at the headquarters of the Ministry of Planning and Investment at 6B Hoang Dieu, Ba Dinh District, Hanoi.