On August 27, Toshiba Lifestyle held its first-ever Asia-Pacific (APAC) Strategic Conference in Hanoi, Vietnam. The company unveiled its business strategy for 2025, targeting the vast middle-class consumer base in the APAC region.
Zeal Jang, President of Toshiba Lifestyle APAC, aims to become the top Japanese home appliance brand in the region.
During the conference, Toshiba shared its innovative plans for its electronics ecosystem, promising to launch 98 new products within the next 12 months based on two unique concepts: “JAPANDi” and “Master of Flow.”
JAPANDi seamlessly blends Japanese and Scandinavian design philosophies, emphasizing elegance and simplicity. Toshiba’s new products will aim to create a serene and tranquil living space, allowing users to escape the hustle and bustle of urban life and connect with their inner peace. These products will feature minimalist designs and neutral colors, perfectly complementing any living area.
The JAPANDi concept will be applied to a range of appliances, including refrigerators and microwaves.
Toshiba Lifestyle showcases its design philosophy, emphasizing unique design languages to create innovative products.
Meanwhile, Master of Flow focuses on providing optimal solutions to ensure clean and safe water for families. Toshiba introduced its comprehensive water treatment and filtration technology, “Master of Flow,” which includes water treatment at the intake system (pre-filters, water purification systems, and water softening systems), drinking water treatment at the point of use (under-sink water purifiers, countertop water purifiers, upright water purifiers, and water dispensers), and water-related products at the point of use (water heaters, washing machines, dishwashers, rice cookers, and microwaves).
Toshiba Lifestyle’s water filtration solutions and water-related products on display.
This concept addresses the current concerns of households regarding water, promoting a healthy and flexible lifestyle, ease of household chores, and durability.
Zeal Jang, President of Toshiba Lifestyle APAC, expressed his confidence in the company’s ability to bring innovative solutions to APAC consumers. “We will work closely with our partners and stakeholders to strengthen our position and achieve our goal of becoming the leading Japanese home appliance brand in the region,” he said.
Toshiba Lifestyle’s diverse range of home appliances on display at the conference.
In the Vietnamese market, Toshiba also shared insights into its market share, ranking 4th in washing machines, 2nd in refrigerators and rice cookers, and 1st in microwaves.
The Evolution of Rapido: Diversifying Horizons to Deliver Quality Products to Millions of Vietnamese Households
The inauguration of the 4-hectare large factory in Ha Nam has bolstered Rapido’s production capabilities, paving the way for the brand to achieve its ambition of expanding beyond Vietnam’s borders.
