The Ghostly Basement: Revitalizing Vacant Rental Spaces in Apartment Complexes

The retail and commercial spaces of many apartment and shophouse projects in Hanoi are facing a bleak situation, with vacant units remaining unoccupied for a year despite 'For Rent' signs.

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The Eco Lake View apartment building at 32 Dai Tu (Dai Kim ward, Hoang Mai district) has been in use since late 2018, but up to now, dozens of shophouses and most of the commercial service area on the ground floor remain vacant and adjacent to each other.

Here, many storefronts display “for rent” or “for transfer” signs and are always locked up, creating a desolate atmosphere.

Mr. B., the owner of a shophouse at the Eco Lake View apartment building, shared that his family owns a 145-square-meter, two-story shophouse on the ground floor, which they are advertising for rent at 30 million VND per month.

“Currently, online shopping groups are popping up everywhere, delivering goods directly to customers’ homes, making it hard for ground-floor storefronts in apartment buildings to compete. With the economic downturn, sluggish business, and low revenue, we can’t afford the rent. Our shophouse has been advertised for rent for a year now, but we still haven’t found a tenant,” said Mr. B.

Here, the commercial service area on the ground floor of the building also has a lot of vacant space. They are struggling to find tenants with a rental price of about 160,000 VND per square meter per month.

A similar situation is happening at Phuong Dong Green Park apartment building, located at 1 Tran Thu Do (Hoang Liet ward, Hoang Mai district), which was put into use in 2021. However, the ground-floor storefronts and kiosks are mostly vacant, and they are struggling to find tenants.

According to Savills, many commercial centers developed as part of apartment building podiums are facing challenges. This model is less attractive to retailers than large shopping malls, especially for brands in the fashion, cosmetics, and F&B industries.

The retail podium model mainly attracts gym and coffee shop brands. However, the space often includes many columns and elevator lobbies serving the apartments, making them less appealing than large shopping malls.

To address the issue of vacant spaces and the difficulty for new brands to find suitable locations, investors need to have a well-thought-out tenant portfolio strategy. This should ensure a balance between shopping, entertainment, and consumer needs, meeting market demands to attract tenants. At the same time, these enterprises also need to carefully study the demographics of each area to optimize their rental strategies.

From another perspective, the management unit also needs to focus on management services, marketing and advertising programs, entertainment activities to stimulate demand, as well as supportive policies and programs to ensure a steady flow of customers to the commercial center.

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