Shopee kicks off its “9.9 Super Shopping Day,” a campaign that aims to strongly connect users and sellers through a series of engaging shopping and entertainment activities on Shopee Live and Shopee Video.
“We design our year-end shopping programs with the aim of bringing maximum benefits to buyers, sellers, and the community. With users tending to spend carefully and shop with a clear purpose, Shopee provides a diverse range of products with attractive promotions to enable convenient, economical, and budget-friendly shopping,” said Mr. Tran Tuan Anh, Director of Shopee Vietnam. “At the same time, we are investing in entertainment on a larger scale, offering an enjoyable shopping experience with a twist of fun to attract more people to our platform. This creates a positive cycle that benefits not only consumers and businesses but also motivates us to initiate meaningful projects to support the community, forming a concept of a ‘sustainable cycle’ in the e-commerce environment,” he added.
The Grandest Shopping and Entertainment Universe of the Year
From August 26 to September 11, the “9.9 Super Shopping Day” event will offer free shipping vouchers worth up to VND 500,000 and express free shipping up to VND 70,000 through the “0 VND Shipping Fee” program, helping users save on their purchases.
Users also have the chance to grab a series of discount codes of up to 50% simply by watching Shopee Video and adding their favorite products to their carts. On September 9, users can participate in the “Shopee 3-minute iPhone Win” game, with a total of 99 phones worth billions of VND as gifts that will be shared among all users accessing the application.

Throughout the 9.9 event, Shopee fans will be able to enjoy a series of shopping and entertainment activities with the theme “Super Sale Hunting – Super Star Watching.”
One of the highlights is the “Shopee Live 9.9 Super Music Festival – Secret Couple” which will be held from 8 pm to 9:30 pm on September 8, 2024. The program will feature a string of hits and unexpected collaborations between famous stars such as Soobin, Huong Tram, Phan Manh Quynh, Rhymastic, Orange, Vu Thao My, and MCs Kha Nhu and Huu Dang.
Equally anticipated is the “Sop Pi Double Day – The Perfect Duo,” which will debut on September 9, featuring host Jun Pham and guests Quoc Thien and Kay Tran. The trio is expected to create hilarious moments and bring exclusive offers from well-known brands.
Empowering Sellers and the Community with Practical Activities
In preparation for the 9.9 event and to ride the wave of year-end consumption, Shopee continues to offer free e-commerce skills training programs through the Shopee University (Shopee Uni).
From September 5, the platform, in collaboration with the E-Commerce Association (VECOM), launched the “Shopee Supports Vietnamese Super Small, Small, and Medium Enterprises” (Shopee Enbables SMEs) program. The program aims to attract and train e-commerce application skills for 100,000 SMEs nationwide.

“Shopee Supports Vietnamese Super Small, Small and Medium Enterprises” (Shopee Enbables SMEs) program.
At the same time, Shopee continues to strengthen its support for local sellers through projects such as “Digital Transformation of Vietnamese Enterprises through e-Commerce Platforms,” the livestream series “Shopee Tinh Hoa Viet Du Ky,” a livestream project supporting the output of Vietnamese fruit, and the initiative “Global Sales with Shopee.”
In parallel, Shopee continues to improve policies such as “Co-governance, Return and Refund,” and “Fast and On-time Delivery.” These policies not only enhance the convenient and seamless shopping experience for users but also help sellers attract more customers to their platform. Shopee also tightens its policy management to minimize abusive behavior by users and ensure legitimate rights for sellers.
Other Notable Points at the 9.9 Event
ShopeeFood, along with brand ambassador Mono, offers thousands of exclusive discounts through the “9.9 ShopeeFood – Mono Khao Grand Brand Feast” program. Only on ShopeeFood, users can enjoy exclusive offers like delicious food at 0 VND, discounts of up to 50%, free shipping vouchers, and countless other attractive offers from famous brands such as The Coffee House, Katinat, Pizza Hut, and Burger King. Especially, a range of exclusive dishes from big brands such as Gong Cha – Okinawa Milk Tea and Alisan Gong Cha Tea, Cheese Coffee with the collection “Butter Every Limit – Only on ShopeeFood,” and many others will create a grand feast throughout the 9.9 event.
E-commerce Livestreaming “Levers” Drive Businesses towards the Dual Goals: Revenue and Social Contribution
In partnership with e-commerce platforms and leveraging the power of Shopee Live under the “Honoring Vietnamese Agricultural Products” project, FoodMap’s total revenue in 2023 increased fivefold compared to the same period in 2022, enabling the company to make practical contributions to Vietnamese agriculture.