Traditional mooncakes are in high demand
Many people are lining up to buy and resell these mooncakes online or as gifts.
Bao Phuong mooncakes come in two varieties: chewy and baked, ranging in price from VND 25,000 to VND 80,000 per cake, depending on the type and filling. The baked mooncakes can be stored for up to ten days, while the chewy ones have a five-day shelf life.
The shop’s best-selling mooncakes are the traditional baked and chewy mooncakes with assorted fillings. All ingredients, including pork fat, lemon leaves, lotus paste, Chinese sausage, and watermelon seeds, are blended with the outer cake layer, creating a distinctive aroma that evokes the ancient traditions of Hanoi.
Mr. Nguyen Minh, who lives near the Bao Phuong Mooncake Shop’s first branch, observed that in recent days, there has been a long line of customers waiting to buy mooncakes.
Meanwhile, Ms. Tra, from Ha Dong District, happily holding two mooncakes, said she was willing to queue for almost an hour despite buying only a small quantity.
In the days leading up to the Mid-Autumn Festival, which falls on the 15th day of the eighth lunar month, the Bao Phuong Mooncake Shop’s first branch typically sells hundreds to thousands of mooncakes per day.
Many customers transfer money in advance to secure their orders
Long queue at Bao Phuong’s first branch
Customers usually wait between 30 minutes and an hour
Long queues are also seen at Bao Phuong’s second branch
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