Going beyond the confines of regular livestream selling programs, Tinh Hoa Viet Du Ky has become a platform that showcases the finest local agricultural, specialty, and cultural products. This was especially evident in the special broadcast on September 15.
Through the program, consumers not only discovered a range of quality products at discounted prices but also learned about the success stories of Vietnamese brands.
Accompanying the Dissemination of Homeland Agricultural Values
Starting from pure, refined local ingredients, the two brands, G Cafe and Que Viet, have created unique products that embody Vietnamese flavors. Their journeys are different, but they share a common love for their homeland and a desire to introduce regional specialties to people nationwide and internationally.
By utilizing local agricultural products such as turmeric and rice, Que Viet not only produces high-quality items like brown rice tea and turmeric powder but also contributes to preserving and developing Vietnamese agriculture. For G Cafe, each cup of coffee is a cultural experience, allowing consumers to reconnect with traditional values and embrace a fuller life.
Que Viet brand representative sharing the story of bringing local agricultural products to customers.
With the help of Tinh Hoa Viet Du Ky, the journey of disseminating the values of homeland agricultural products has become more accessible and effective for these two brands. During the September 15 broadcast, Que Viet’s revenue increased by 39%, and G Cafe’s order volume rose by 35% compared to August 15.
At the end of the program, MC Thanh Thanh Huyen directed viewers to the brands’ live streams on their respective shops, allowing them to continue shopping for discounted products. Additionally, Shopee increased the channels’ visibility, resulting in a 12-fold and 36-fold increase in live stream views for Que Viet and G Cafe, respectively.
Bags of raw coffee from Cau Dat, Dak Lak, sourced by G Cafe, were featured in the September 15 live session.
Proud to Take Vietnamese Brands Global
Cocoon and SK Food not only introduced local specialties to more Vietnamese people but also made a strong impression with their journey of taking “made in Vietnam” products to international markets.
For Cocoon, skincare products derived from natural ingredients such as Dak Lak coffee, Hung Yen turmeric, and Hau Giang lotus are more than just skincare gifts; they are a subtle “introduction” to the beauty and culture of Vietnam. These three product lines were among the top-selling items during the recent live session, out of nearly 1,500 Cocoon products sold.
According to Cocoon’s brand representative, participating in the Tinh Hoa Viet Du Ky livestream not only helped promote their new Hau Giang lotus water product but also provided an opportunity to spread pride and inspire consumers about the journey of raising awareness among domestic and foreign users about the quality of Vietnamese vegan cosmetics.
SK Food, one of the first brands to join the Shopee International Platform (SIP), shared that their Vietnamese agricultural specialties, such as dried fruit and Binh Phuoc cashews, are popular in Southeast Asian markets. This success is attributed to Shopee’s comprehensive support in pricing, operations, logistics, legal procedures, and obtaining safety certifications.
Tinh Hoa Viet is another successful collaboration between SK Food and Shopee in the domestic market. The brand recorded 94% of orders on September 15 coming from the Tinh Hoa Viet Du Ky livestream, contributing to a 24-fold increase in total daily orders and a 13-fold rise in revenue compared to the same day in the previous month.
SK Food’s products have not only gained recognition among domestic consumers but have also “conquered the hearts” of international friends.
In addition to well-known brands, Shopee has supported hundreds of other sellers in promoting and selling Vietnamese products, with over 10,000 orders placed during the September 15 livestream. This special episode, marking six months of Tinh Hoa Viet Du Ky, once again underscores the role of e-commerce platforms like Shopee in boosting the digital economy and assisting local businesses in disseminating the values of Vietnamese agricultural and specialty products.
Since May 2024, Shopee has launched the “Fruit Livestream Festival” to expand online channels for agricultural product consumption and support Vietnamese agriculture. Tune in to Shopee Live at 9:30 AM and 4:00 PM on September 25 to catch fresh fruit deals with same-day delivery!
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On September 20, 2024, the Bank for Investment and Development of Vietnam (BIDV) and EBIS, the operator of the e-commerce platform Dealtoday.vn, signed a comprehensive cooperation agreement at the BIDV’s Branch Office of Transaction Center No.1, located at 191 Ba Trieu, Le Dai Hanh, Hai Ba Trung, Hanoi.
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