The Smart Home Experience: Bosch Brings Its First-Ever Appliance Showroom to Vietnam

On September 20, 2024, Bosch, the world's leading home appliance brand, inaugurated its first-ever experience store in Vietnam.

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Located in the heart of Estella Place, District 2, Ho Chi Minh City, the store offers not just an authentic German experience but also a range of premium products, convenient services, and exclusive promotions for its Vietnamese customers.

This experience store is more than just a shopping destination; it’s a space where customers can directly interact with and explore tech-integrated, smart products following the latest European trends. One of the highlights of Bosch’s home appliances is the perfect application of advanced technology in its devices. With a sophisticated design and convenient layout, customers will be able to enjoy product consultations, hands-on trials, and a seamless shopping experience in a modern and elegant setting.

During the grand opening from September 20 to 22, 2024, on the 3rd floor of Estella Place, District 2, Ho Chi Minh City, customers will have the chance to explore Bosch’s latest home appliances, witness professional cooking demonstrations by Chef Huy Tran, and participate in a lucky draw with attractive prizes. Additionally, lucky customers will enjoy up to 50% discounts and other fascinating gifts when they pre-order Bosch appliances through the Bosch Home VN Fanpage before the grand opening and make direct payments at the store.

Customers explore and experience Bosch’s newest products during the store’s opening.

“At the Bosch home appliance experience store, we aim to deliver the most authentic experiences. We are committed to offering a unique and entirely novel experience, such as the ‘Ready for Family’ kitchen area, where our most advanced products are seamlessly integrated into a real kitchen setup. We also provide hands-on experiences with our latest dishwashing and drying technologies and showcase our intelligent laundry solutions. We hope to offer you a comfortable and enjoyable environment, helping consumers find the perfect companions for their homes,” shared Mr. Regel Stefan, Director of BSH Vietnam.

With a journey spanning over 130 years in manufacturing and distributing high-quality home appliances globally, Bosch has consistently been at the forefront of applying advanced technologies with a mission to enhance the quality of life. Bosch strives to be more than just a provider of appliances but a refined and empathetic companion for consumers on their journey towards a more convenient and safer life.

About the BSH Group

Bosch’s products are developed based on the actual needs of modern households. With cutting-edge technology and surprisingly simple solutions, Bosch effortlessly delivers perfect consumer performance, easing the burden of daily life. Additionally, superior quality, durability, and services certified by reputable global organizations have strengthened consumer trust, reinforcing Bosch’s tenet: “Invented for life.”

Visit the website for more information: https://www.bosch-home.com.vn/vi/  

About Bosch Vietnam

Bosch established its first representative office in Vietnam in 1994. Since 2007, Bosch Vietnam Co., Ltd. has continuously strengthened and expanded its business in Vietnam, including offices in Ho Chi Minh City, Hanoi, and Danang, along with a plant for the production of continuously variable transmission (CVT) drive belts in Dong Nai Province. Additionally, Bosch operates Bosch Global Software Technologies (Bosch Vietnam Co., Ltd.) and an R&D center for automotive technology in Ho Chi Minh City.

About the Bosch Group

The Bosch Group is a leading global supplier of technology and services. As of December 31, 2023, the company employed around 429,000 people worldwide. In 2023, the company generated sales of 91.6 billion euros. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Through its businesses, the company aims to shape global trends in automation, electrification, digitization, and connectivity, working toward a sustainable future.

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