Meeting the Demand for Convenient and Delicious Meals
According to Statista, the total value of Vietnam’s baby food sector is estimated to reach 8,437 billion VND by 2024, with a growth rate of 10-14% in the following years. Specifically, the nutritional porridge sector is expected to reach a value of 1,000 billion VND in 2024, a 6% increase compared to 2023. The demand for nutritious porridge is on the rise as modern mothers actively seek reliable and quality products to ensure tasty and nutritious meals for their children and families during busy times.
Understanding this need, TH Group has expanded its ready-to-eat food collection with the introduction of TH true FOOD fresh porridge. The manufacturer’s representative shared that the product line is inspired by familiar, natural, and home-cooked meals, offering four flavors: chicken and vegetable, pork and pumpkin for infants from six months old and adults; and chicken corn mushroom and shrimp and cheese for infants from 12 months old and adults.
The diverse range of food groups provides a delicious, harmonious, and naturally balanced meal, supplying essential nutrients such as protein, fat, and carbohydrates, beneficial to health. Moreover, these flavors are easily approachable and familiar to Vietnamese families’ palates, giving mothers a variety of options to suit each family member’s preferences.
The product line offers four flavors: chicken and vegetable, pork and pumpkin for infants from six months old and adults; and chicken corn mushroom and shrimp and cheese for infants from 12 months old and adults.
“Each serving of porridge is a nutritionally complete meal, supporting the healthy development of infants, especially from six months to two years old, as they explore new foods beyond breast milk and formula,” shared Ms. Thu Huong, a customer from Thanh Xuan, Hanoi.
One of the product’s standout features is its high-quality, fresh, safe, and natural ingredients. The porridge is made with premium Japonica rice blended with sticky rice for a smooth and creamy texture. Fresh vegetables and meats are carefully selected according to strict food standards, ensuring traceable origins.
Premium 4-Layer Packaging, No Preservatives
Like other TH true FOOD products, the fresh porridge is manufactured at TH’s state-of-the-art food processing plant in Vietnam. The production lines feature advanced technology from Europe, Japan, and South Korea. The product contains no preservatives or artificial colors and ensures food safety with its premium 4-layer packaging and modern sterilization technology. This helps maintain the product’s quality and natural flavor throughout its shelf life.
Not only is TH true FOOD fresh porridge delicious and nutritious, but it is also incredibly convenient and easy to prepare and enjoy. The product is fully cooked and ready to eat or just needs to be heated. Its compact packaging makes it easy to carry anywhere, from home to the office or even on camping and outdoor trips. Mothers can now spend less time in the kitchen and more time caring for their families, especially with young children, as TH true FOOD fresh porridge is a convenient, nutritious, and tasty option on the go.
Introduced in September 2024, the fresh porridge joins TH true FOOD’s existing range of ready-to-eat products, including dumplings, bacon, sausage, rice cakes, and kimchi. The product line is available at TH true mart retail stores and will soon be distributed to supermarkets, baby and mom stores, and e-commerce channels nationwide.
With its expanding ecosystem of diverse and clean food products, TH Group has solidified its position as a trusted nutrition expert and “kind housekeeper” for millions of Vietnamese kitchens, supporting families from grocery shopping to food preparation and providing the best natural nutrition.
