In just under two years, Chautfifth has emerged as one of the fastest-growing fashion startups in Vietnam. To date, the brand has sold over 130,000 self-designed products and established a strong nationwide presence. With this solid foundation, Chautfifth confidently aims for a 100% growth in sales compared to 2023.
These impressive figures validate the ambitious expansion plans of its director, Tran Hoang Chau, who aims to bring the brand to the regional stage. After nearly two years of solid development, the brand has begun to venture into global sales through Shopee’s e-commerce platform, making it easier for international customers to access their products.
SIP – A Promising Model for Vietnamese Brands to Conquer International Markets
As part of Shopee’s global selling program, Chautfifth focuses on key Southeast Asian markets, including Thailand, Singapore, Malaysia, Taiwan, and the Philippines.
The results have been extraordinary. In August, Chautfifth’s international sales surged by nearly 300% compared to the previous month, an impressive leap just four months into their global venture. This online export initiative also contributes to the brand’s overall monthly growth of 30% on Shopee, both domestically and internationally.
SIP helps Chautfifth shorten the time to reach international customers
Chautfifth’s partnership with Shopee has been instrumental in reducing shipping fees, a crucial factor in influencing customer purchasing behavior abroad. Previously, Chautfifth handled product deliveries themselves, but their small scale resulted in less-than-optimal shipping costs. Shopee overcame this challenge by consolidating a large volume of orders for overseas fulfillment, thereby offering better shipping rates, and customers are delighted to receive free shipping from the platform.
Through the SIP program, Chautfifth also benefits from Shopee’s support in automatically synchronizing their storefronts across multiple countries, developing marketing campaigns, and handling all legal, import-export, warehousing, and logistics processes. This allows Chautfifth to focus on new product development, identifying key products for each market, and catering to their target audience of Millennials and Gen Z consumers.
During the peak year-end season, the brand aims for positive growth beyond the 30% mark and believes that this number will continue to rise as “Shopee helps create a habit of easy shopping in any country.”
E-commerce Export: A “Helping Hand” for Many Businesses
It’s not just large enterprises that are expanding regionally and globally with the help of e-commerce; small and medium-sized enterprises (SMEs) are also seizing these opportunities. The case of Big Size Boutique, a fashion brand on Shopee, illustrates this point.
According to its owner, Dinh Huu Lam, SMEs used to face significant challenges in reaching global markets due to limited resources and experience in finding international partners. However, with Shopee’s global selling programs like SIP, businesses can quickly and conveniently connect with foreign customers while the platform handles the legal and operational aspects of cross-border e-commerce.
Markets like Thailand and Malaysia have a strong demand for plus-size fashion, especially for lounge and sleepwear. Big Size Boutique focused on this niche, and their strategy paid off. In Thailand, the brand achieved a remarkable 167% growth in sales and a 220% increase in order volume just 30 days after joining SIP.
Big Size Boutique plans to expand throughout Southeast Asia through SIP.
Another success story is SK Food, a business specializing in cashew nuts and dried fruits. During the 9.9 Super Shopping Day, Singapore emerged as their top-performing market. Across Singapore, Taiwan, and Malaysia, SK Food witnessed a staggering 270% increase in sales and a 200% surge in order volume compared to regular days. Dried fruits were the top-selling items, with a 64% increase, largely due to Shopee’s supportive policies of combining promotions with discounts and free shipping.
On September 15, SK Food participated in the “Tinh Hoa Viet Du Ky” livestream series themed “Venturing Abroad” on Shopee, showcasing how they maximized the platform’s support to develop both their domestic and overseas storefronts.
Shopee Vietnam shared that over 350,000 Vietnamese sellers are now part of the SIP program, with thousands of new sellers joining each month. These sellers promote over 15 million products across Southeast Asia, and their average monthly sales continue to grow by 20-30%.
As Vietnam deepens its economic integration and leverages the opportunities presented by new-generation free trade agreements, the shift from traditional business models to digital platforms is seen as an effective strategy for businesses to penetrate and expand their export markets.
“From Do Ventures Fund’s 10-Year Target of $35 Billion Under CEO Lê Hoàng Uyên Vy, Reflecting on the $4.6 Billion Raised by Vietnamese Startups in the Past Decade”
“At the recent launch of the Private Capital Investors Club (VPCA), Uyen Vy – CEO of Do Ventures and Chairman of VPCA, revealed an ambitious goal. The fund aims to attract $35 billion in investments for Vietnamese startups by 2035. While this may seem like a far-fetched dream when compared to past records, it is a goal that is within reach when we look at Singapore’s recent success. In just the last four years, Singapore has attracted a staggering $32.59 billion in investments.”
Dengue Fever Vaccine Now Available in Vietnam for Both Children and Adults
On September 20, nearly 200 VNVC vaccination centers nationwide officially launched and administered the Takeda Pharmaceutical Company’s dengue vaccine for children aged 4 and older and adults.
