Điện Máy Xanh has officially launched its campaign to donate 10,000 electric rice cookers to the highland people in the North, starting in Pho Rang town, Bao Yen district, Lao Cai province on September 25, 2024. The program will extend to the provinces of Bac Kan, Cao Bang, Lang Son, Lao Cai, Phu Tho, Thai Nguyen, Tuyen Quang, and Yen Bai, with the hope of sharing the difficulties that the people in these areas are facing after the recent historic storms and floods.
Accompanying Điện Máy Xanh are five major partners: Kangaroo, Sunhouse, Toshiba, Sharp, and Bluestone. These manufacturers enthusiastically responded to the program initiated by Điện Máy Xanh, resulting in the production and timely delivery of 10,000 electric rice cookers to the highland people.
Carrying the message of “A Million Filling Meals – Overcoming Difficulties Together,” Điện Máy Xanh wishes to share the burden and provide encouragement to the highland people during these challenging times. We aim to help families regain their strength and motivation to return to their normal lives.
Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong Joint Stock Company (MWG), shared: “Looking back on the 20-year journey of The Gioi Di Dong/Điện Máy Xanh, we have always considered charitable activities and community support as an integral part of our corporate culture. We hope that the 10,000 electric rice cookers donated through this campaign will help the highland people stabilize their daily lives and rebuild after the natural disaster. We are committed to continuing our community support activities in the future.”
Prior to this campaign, MWG transferred 5 billion VND to the account of the Vietnam Fatherland Front to support the flood-affected people and to visit and support employees and their families affected by Storm No. 3.
Điện Máy Xanh has also launched large-scale charity programs in the past, notably the “Com Deo – Bep Am” campaign that donated 10,000 electric rice cookers to highland people in difficult circumstances in 2020; the “Tet Se Chia” program that provided 1,000 tons of rice to disadvantaged families in 2021; the “Gop Trieu Yeu Thuong – Trao Ngàn Tan Gao” campaign that gave away 2,000 tons of rice to people in 23 southern provinces affected by COVID-19 in 2021; and special sales events with deep discounts to support people after storms and floods.
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