The Allure of Square Real Estate

This is how they sustainably and safely double or triple their assets. Even if the real estate market is gloomy or hot, real estate in the square’s location remains sought-after and has its own irreplaceable value.

Taste of “shark” investors

Attracting over 42 million pedestrians annually, apartments in the Times Square area of New York City are always among the most expensive in the world, with prices reaching billions of VND per square meter. Meanwhile, stores on the main street of the “crossroads of the world” are also incredibly expensive, with rents reaching hundreds of millions of VND per square meter per month.

A corner of Times Square. Source: theadfocus.com

Although expensive, transactions in this area are rare as the owners of these apartments and townhouses are very wealthy individuals who own valuable real estate worldwide. They hold on to their properties in this area because it consistently generates cash flow and never loses value if they ever decide to sell.

Bustling West End shopping street in London, next to Trafalgar and Leicester Squares, always bustling with tourists from all over the world. Source: Pinterest.

In the UK, Trafalgar Square and Leicester Square also attract a large number of tourists for shopping on West End streets, driving up local real estate prices. According to local real estate brokers, some properties in these areas have not been sold for years, but their rents have continuously increased.

In Asia, although there are no famous cultural and artistic squares that attract tourists, investments in squares as the “heart” of modern cities are still prominent. This goes hand in hand with “shark” investors who quickly acquire prime locations on commercial streets next to the squares—positions that are visibly profitable and have timeless real estate value.

Bustling commerce at Dong Kinh Nghia Thuc Square in Hanoi.

In Hanoi, Ho Chi Minh City, and other major cities, it is not difficult to identify the “underground” tycoons who own buildings and rental spaces in the city square areas. Similar to Times Square, real estate transactions in these prime locations are rare as their owners are well aware that they possess “golden egg-laying geese.” Each square meter can easily generate high profits, so they are not eager to sell, given the stable and self-generating cash flow.

Townhouse by the Square – Opportunity for Smart Buyers

Ms. Minh Anh, a veteran real estate salesperson in the townhouse segment, shared that she had a wealthy client from Vinh city who, every time he visited Hanoi and passed by Dinh Tien Hoang street, would point at the house opposite Ham Ca Map at Dong Kinh Nghia Thuc Square and say: “If this building is ever for sale, please call me first.”

He was fascinated by townhouses in the square because he dreamed of putting his daughter’s name on the rooftop so that tens of thousands of passersby could see it daily. Of course, the location he chose was profitable, generating billions of VND in annual rent without any sophisticated investment.

“But recently, he is no longer interested in buying this building. Instead, he is eyeing the townhouse in Central Plaza – Eco Central Park Vinh,” Ms. Minh Anh shared.

Central Plaza will become the vibrant, sleepless center of Eco Central Park.

Central Plaza, meticulously crafted by Ecopark’s founder, is designed to be one of the most attractive square real estate products, rivaling renowned square properties worldwide.

Built on nearly 8 hectares, Ecopark’s townhouse products offer tailored investment opportunities, creating bustling commercial streets with profitable rental or business potential. These include townhouses, shophouses, and shop villas ranging from 88 sqm to nearly 260 sqm, all strategically located in Central Plaza—the community hub for Eco Central Park residents and visitors to Vinh city.

Central Plaza – Townhouse in Nghe An.

Notably, the townhouses, shophouses, and shop villas are designed in an “urban townhouse, commercial street in the square” style, harmoniously blending with the 50-hectare ecological landscape of greenery and water bodies. This design promises infinite business potential for the owners.

Townhouse featuring Ecopark’s distinctive architectural style.

Central Plaza townhouses continue to stimulate the Nghe An real estate market.

As shared by Ms. Minh Anh, these investors are now redirecting their capital from Hanoi, Ho Chi Minh City, coastal resorts, or mountainous areas back to their hometowns, focusing on profitable segments. According to real estate experts, this is a positive market development where buyers recognize and own valuable products, generating stable cash flow and potential for sustainable price appreciation in the future.