A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, Anh Trai “Say Hi” – a brand new music reality show has become the talk of the town on broadcasting platforms and social media, both within and outside Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, Anh Trai “Say Hi” has become one of the most-viewed, listened to, and widely shared TV shows in recent times.
The 16 finalists of Anh Trai “Say Hi”
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The performed songs even dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Additionally, the show also topped the Làn Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, Anh Trai “Say Hi” ranked first in the program with the most-listened-to artists in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment show.
The show’s impact across platforms
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Beyond being an enticing music competition, Anh Trai “Say Hi” also created a liberating space for young artists to freely express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) not only delivered million-view performances that went viral across digital platforms but also turned music into a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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Anh Trai “Say Hi” can be hailed as a pioneering game show that introduces a new generation of versatile artists who excel in both their craft and performance style, resonating with the spirit of young Vietnamese and international audiences alike.
With these groundbreaking achievements, Anh Trai “Say Hi,” supported by VIB, has successfully captivated music enthusiasts and become the most popular entertainment program of the year.
A harmonious synergy between the leading-edge card bank and Vietnam’s new generation of artists.
VIB is proud to be one of the pioneering banks in sponsoring music game shows to forge deeper connections between its brand and viewers. “Music is a powerful emotional connector, and we believe that through innovative, trendsetting, and widely loved programs, the VIB brand will become more relatable and endearing to our audience,” shared Ms. Tú Võ, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next game show that VIB, the leading-edge card bank, has accompanied Vie Channel on this journey.
While Vie Channel pioneers in setting new trends for Vietnam’s music industry and the nation’s creative and entertainment sectors, VIB is a frontrunner in financial services and products, notably in the credit card segment, offering a range of personalized cards for diverse customer segments.
Through this TV show, the bank has successfully connected and fostered relationships between users and innovative financial products and services, always keeping the customer at the heart of its endeavors.
“Our creative marketing campaigns are not just about enhancing brand awareness but also about fostering deep engagement, attracting customers, and stimulating their desire to experience and choose VIB’s products and services,” added Ms. Tú Võ.
Ms. Tú Võ, Director of Marketing & Communications at VIB, shared at the Grand Finale
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This approach has been evident in VIB’s continuous innovation in marketing activities associated with the show. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, coupled with the show’s momentum, effectively reinforced the message of “Leading the Trend in Cards.”
By skillfully integrating creative communication campaigns into Anh Trai “Say Hi,” VIB has not only garnered love from viewers but has also successfully portrayed itself as a dynamic bank with a modern, user-friendly, and customer-centric ecosystem of products and services.
Over the course of more than three months, especially with the Grand Concert in 2024 attended by 15,000 live audiences and millions of viewers across digital platforms, Anh Trai “Say Hi” has culminated in a perfect collaboration between VIB, the leading-edge card bank, and Vie Channel, the market-leading producer, leaving an indelible impression with its emotionally charged moments.
The success of recently aired music shows like The Masked Singer and Anh Trai “Say Hi” continues to contribute positively by introducing novel entertainment trends that emphasize production quality and artistic talent, ultimately offering authentic experiences to millions of viewers.
