The musical sensation that took the globe by storm, breaking records with over 10 billion views and topping the Trending charts.
Released in June this year, “Anh Trai Say Hi” – a brand-new music reality show – has become the center of attention on broadcasting platforms and social media, both within and beyond Vietnam’s borders. With an astounding 10 billion views and a perfect score of 100% of its episodes trending on YouTube, “Anh Trai Say Hi” has emerged as one of the most-watched, listened-to, and widely shared TV shows in recent times.
The 16 finalists of “Anh Trai Say Hi”
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The performed songs even dominated the Music category of YouTube’s Trending charts at one point, accounting for over 50% of the most-listened-to songs. Furthermore, the show also dominated the Làn Sóng Xanh charts, consistently ranking in the Top 1 spot for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million active monthly users, “Anh Trai Say Hi” claimed the top spot for the most-listened-to artist program exclusively in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered an impressive 5.4 billion views on TikTok, a remarkable feat for a Vietnamese entertainment game show.
The show’s impact across various platforms
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Beyond being an enticing musical competition, “Anh Trai Say Hi” also created a liberating space for young artists to fully express their creativity. By daring to break free from traditional molds and embracing innovation, the “anh trai” contestants not only crafted million-view performances that spread across digital platforms but also transformed music into a bridge that fostered “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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It can be said that “Anh Trai Say Hi” is a groundbreaking game show that introduces a new generation of artists who are versatile, excel in their craft, and possess captivating performance styles that resonate with the spirit of young Vietnamese and international audiences alike.
With these remarkable breakthroughs, “Anh Trai Say Hi,” proudly supported by VIB, has successfully captivated music enthusiasts and emerged as the most popular entertainment program of the year.
A harmonious synergy between the Leading Trendsetter in Cards and Vietnam’s new generation of artists.
VIB takes pride in being one of the pioneering banks that embraced the trend of sponsoring music reality shows to forge deeper connections between its brand and viewers. “Music is a powerful emotional connector,” shared Tú Võ, VIB’s Director of Marketing and Communications. “We believe that through innovative, trendsetting, and widely loved programs, the VIB brand will become more relatable and endearing to our audience.”
Following the success of The Masked Singer All-Star Concert 2023, “Anh Trai Say Hi” is the next game show that VIB, the Leading Trendsetter in Cards, proudly partners with Vie Channel to bring to life.
While Vie Channel pioneers in shaping new trends for Vietnam’s music industry and the nation’s creative and entertainment sectors, VIB is a trailblazer in financial services and products, particularly in the credit card segment, offering a diverse range of personalized card options tailored to various customer segments.
Through this TV show, VIB has successfully connected with its customers and fostered relationships by offering innovative financial products and services that put customers at the heart of its operations.
“Our creative marketing campaigns not only enhance brand recognition but also foster meaningful interactions, attracting customers and stimulating their desire to experience and choose VIB’s products and services,” added Tú Võ.
Tú Võ, VIB’s Director of Marketing and Communications, shares her thoughts at the Grand Finale
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This strategy is evident in VIB’s continuous innovation in marketing activities associated with the show. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, coupled with the show’s momentum, effectively reinforced the message of “Leading Trendsetter in Cards.”
By skillfully integrating creative communication campaigns into “Anh Trai Say Hi,” VIB not only garnered love from viewers but also successfully established itself as a dynamic bank with a modern, user-friendly, and customer-centric ecosystem of products and services.
Over the course of more than three months, especially with the Grand Concert in 2024 attended by 15,000 live audience members and witnessed by millions through various platforms, “Anh Trai Say Hi” – a perfect collaboration between VIB, the Leading Trendsetter in Cards, and Vie Channel, the market-leading producer – has concluded a fulfilling journey filled with exhilarating emotions.
The success of recently aired music shows like The Masked Singer and Anh Trai Say Hi continues to contribute positively by introducing fresh entertainment trends that prioritize production quality and artist talent, ultimately offering authentic experiences to millions of viewers.
