“A musical blockbuster with over 10 billion global views and a Top Trending record.”
Premiering in June this year, “Anh Trai Say Hi” – a brand new music reality show – has become the center of attention on broadcasting platforms and social media, both within and outside of Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, the show has become one of the most-viewed, listened to, and widely shared TV programs in recent times.
The 16 finalists of “Anh Trai Say Hi”
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At one point, the songs performed on the show dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Additionally, the program consistently topped the Là n Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, “Anh Trai Say Hi” ranked first in the program’s artists with the most listeners in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment show.
The program’s impact across different platforms
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Beyond being an enticing music competition, “Anh Trai Say Hi” created a liberating space for young artists to fully express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) not only delivered million-view performances that went viral across digital platforms but also turned music into a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
The multi-talented “anh trai”
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“Anh Trai Say Hi” can be hailed as a pioneering game show that introduces a new generation of versatile artists with strong expertise and unique performance styles, resonating with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, “Anh Trai Say Hi,” supported by VIB, has successfully captivated music lovers and become the most popular entertainment program this year.
A shared frequency between the leading-trend bank and Vietnam’s new generation of artists.
VIB is proud to be one of the pioneering banks in sponsoring music game shows to forge deeper connections between its brand story and viewers. “Music is a powerful emotional connector, and we believe that through creative, trend-leading, and widely loved programs, the VIB brand will become more intimate and endearing to everyone,” shared Ms. Tu Vo, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, “Anh Trai Say Hi” is the next game show that VIB, the “Leading-Trend Bank,” has accompanied Vie Channel on.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry and the nation’s creative and entertainment industries, VIB is a pioneer in financial products and services, particularly excelling in the credit card segment with a range of personalized card lines for different customer segments.
Through this TV show, the bank has successfully connected and developed relationships between users and innovative financial products and services, always keeping customers at the heart of its operations.
“We implement creative marketing campaigns not only to strengthen brand awareness but also to foster deep engagement, attract customers, and stimulate the desire to experience and choose VIB’s products and services,” added Ms. Tu Vo.
Ms. Tu Vo, Director of Marketing & Communications at VIB, shared at the finale
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This approach has been evident in VIB’s continuous marketing innovations associated with the program. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, combined with the show’s effects, has effectively reinforced the message of “Leading-Trend Bank.”
By skillfully integrating creative communication campaigns into “Anh Trai Say Hi,” VIB has not only gained more love from viewers but has also successfully built an image as a dynamic bank with a modern, user-friendly, and customer-centric ecosystem of products and services.
With a journey of over three months, especially the 2024 Concert with 15,000 live audiences and millions of viewers across platforms, “Anh Trai Say Hi” – a perfect collaboration between the Leading-Trend Bank, VIB, and the leading producer, Vie Channel – has concluded a fulfilling journey filled with exhilarating emotions.
The success of recently aired music programs like The Masked Singer and Anh Trai Say Hi continues to contribute positively by bringing novel entertainment trends that emphasize production quality and artistic talent, offering authentic experiences to millions of viewers.
