Concluding the “10.10 Grand Brand Festival,” Shopee reveals the top five best-selling brands on its platform, including familiar names such as Unilever, L’Oreal Paris, Samsung, Bobby, and Vinamilk. It’s also the first time that the beloved Vietnamese dairy brand has made it to this list.
Additionally, several other domestic brands, such as Coolmate, Biti’s, Erosska, Golden Lotus Face Masks, and Feelex, have entered the ranks of the best-selling brands on Shopee in the fashion and health care categories.
The top five best-selling brands on Shopee Mall span multiple product categories.
Among these, Samsung is considered the most impressive brand, ranking first in all four best-selling charts for mobile phones, tablets, TVs, and major home appliances. Following closely are other renowned brands such as LG, Xiaomi, Electrolux, Toshiba, Panasonic, Huawei, and Bosch.
The “Best-selling Phones” list also features Honor and Nubia, two representatives of the low-cost, high-performance phone segment with modern designs, reflecting the growing trend among Vietnamese consumers towards seeking and owning affordable mobile devices.
Samsung surprises with its dominance, ranking first in four best-selling brand categories on Shopee across different product lines.
At the end of the 10.10 event, the South Korean giant recorded a 14-fold increase in revenue compared to the regular period and continued to expand its growth compared to the same period last year. “This success is attributed to the support of consumers for Samsung’s smart technology products and especially the exclusive promotions only available on Shopee,” said a brand representative.
In addition to the strategy of releasing vouchers and free shipping during Flash Sale periods, the brand also combined accompanying gifts to encourage faster purchasing decisions. Samsung also launched the new limited-edition Galaxy S24 FE Collection during the 10.10 event, a strategy to continuously refresh its product line to attract tech enthusiasts.
In the skincare category, three brands under the L’Oréal Group—La Roche-Posay, L’Oréal Paris, and CeraVe—dominated the best-selling charts, alongside other notable brands such as D’Alba from South Korea and Cocoon, a Vietnamese vegan cosmetics brand.
L’Oréal Paris continues to maintain its position as one of the top brands in facial skincare sought after by Shopee users during the 10.10 event.
On October 10 alone, L’Oreal Paris’ sales on Shopee Mall increased by 20 times compared to a regular day, “marking a new record for L’Oréal Paris,” according to the brand representative.
“With Shopee’s support, we were able to offer our customers the best products and deals, creating a seamless and vibrant shopping experience, and we promise to make it even more exciting towards the end of the year,” added the representative from L’Oréal Paris.
Kiehl’s, a premium cosmetics brand within Shopee Premium, achieved remarkable sales growth, with a 53-fold increase in revenue compared to a regular day and nearly 10,000 products sold during the 10.10 event. This success is attributed to the implementation of a comprehensive 360-degree marketing strategy, harmoniously combining online and offline activities to deliver a consistent and seamless shopping experience.
Kiehl’s rises to the second position in the best-selling premium cosmetics brands on Shopee Premium. Vitamin C Serum, Toner & Cleanser Duo, Clay Mask, etc., are among the users’ favorite products.
The brand maximized the potential of livestream selling combined with minigames and interactive activities, resulting in a 51% increase in sales compared to the 9.9 event. Kiehl’s also maintained a frequency of 3-5 videos posted daily, focusing on product introductions and reviews, which contributed to a 16% growth in sales from the Shopee Video channel compared to September.
Kiehl’s also optimized trending keywords in the health and beauty field, ensuring their prominence in top search bar positions. Collaborating with a trusted network of KOLs/KOCs created a strong buzz. Following the 10.10 event, Kiehl’s achieved a remarkable ROI of over 10 – an impressive figure in the premium cosmetics segment.
Previously, Shopee’s press release after the 10.10 event stated that Shopee Premium recorded a 22-fold increase in orders on October 10 compared to a regular day. Moreover, the number of first-time buyers from Shopee Premium increased by 13 times.
Overall, the number of shoppers at the official Shopee Mall stores on October 10 increased by 17 times compared to a regular day, underscoring the growing trend of seeking products with assured quality and origin within the shopping community.
