On the morning of November 2, 2024, Hoang Anh Gia Lai Group (HAGL, stock code HAG) signed an agreement with KingFood Mart for product distribution between the two parties.
Speaking at the signing ceremony, Mr. Doan Nguyen Duc, Chairman of HAGL, said: “Today will be the anniversary of HAGL’s agricultural products officially entering the domestic market. HAGL has been in agriculture since 2017, and it has taken many years to select a number of stable, high-value products. HAGL has invested over $2 billion in agriculture in Vietnam, Laos, and Cambodia.”
Photo: KingFood Mart and HAGL signing cooperation.
HAGL has been seeking to sell its products in the Vietnamese market. According to Mr. Duc, HAGL is a well-known brand in Vietnam, even in remote areas.
“But not everyone knows what products HAGL sells,” Mr. Duc exclaimed.
The connection between HAGL and KingFood was made possible thanks to Mr. Bầu Hải (Chairman of Nutifood), who introduced the two parties. After visiting HAGL’s farms, Mr. Dinh Anh Huan, representing KingFood Mart, decided to sign a product distribution agreement with HAGL.
Mr. Dinh Anh Huan is a well-known figure in the tech industry and is recognized for his role as one of the founding members of The Gioi Di Dong.
In 2014, when The Gioi Di Dong went public, Mr. Dinh Anh Huan sold all his shares and earned an estimated VND 700 billion. He then used this money to start his own business, Seedcom.
Mr. Dinh Anh Huan, founder of Seedcom
Seedcom’s current business areas include F&B (The Coffee House cafe chain); Food Distribution (KingFood Mart); Fashion (juno shoes, HNOSS clothing); Logistics (Scommerce, which includes Fast Delivery Express, Fast Delivery Logistic, Ahamove, and Gido); and New Retail Solutions (Haravan)…
