The Department of E-Commerce and Digital Economy is reviewing the impact of and solutions for cross-border e-commerce platforms like Temu, 1688, and Shein, following directives from the Minister of Industry and Trade. The aim is to ensure these platforms comply with Vietnamese laws and regulations.
The Ministry of Industry and Trade has reached out to unregistered cross-border e-commerce platforms operating in Vietnam.
The Ministry has been in direct communication with the legal teams of these platforms, urging them to complete the official registration process and adhere to standards for consumer protection, transparency, and data security. Failure to comply will result in stricter measures to protect domestic consumers.
These platforms are facing similar legal and product quality pressures from other countries. Registering and meeting Vietnam’s requirements is essential for maintaining a fair, transparent, and responsible e-commerce environment.
Regarding the decision not to immediately ban unregistered cross-border e-commerce platforms, the Department of E-Commerce and Digital Economy explained that a comprehensive and cautious approach is necessary. This includes assessing the economic, social, and legal impacts of these platforms on the Vietnamese market, in collaboration with relevant authorities such as the police, tax, customs, and other regulatory agencies.
In the meantime, the Ministry of Industry and Trade is advising consumers about the risks associated with shopping on these platforms. This is done to protect consumers’ rights and raise awareness about potential issues related to product quality, customer service, and legal matters.
According to Vietnam’s e-commerce laws, not all cross-border e-commerce platforms fall under the regulatory scope initially. Therefore, direct engagement with their legal teams is needed to clarify their legal responsibilities in Vietnam and to understand their plans for future compliance.
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