“I’ve been a loyal online shopper for years now, and for good reason. It’s convenient, it’s efficient, and it saves me time and money. Whatever I need, I can easily search and compare prices, product specifications, and reviews from the comfort of my home. With just a few clicks, I can make an informed decision, and then have the items delivered right to my doorstep,” shared Ms. Le Na, a resident of Thu Duc City, as she described her shopping habits.
Ms. Le Na’s perspective reflects the evolving preferences of modern consumers. Vietnam’s e-commerce sector is booming, leading the way in Southeast Asia with an impressive 52.9% growth rate year-over-year. This growth is further fueled by the emergence of new platforms, creating a vibrant online shopping environment with a plethora of attractive options for consumers.
However, today’s consumers are more discerning and demanding than ever. They are not just looking for bargains; they expect a seamless, five-star shopping experience across the board. This includes not only the quality and pricing of products but also a smooth ordering and payment process, and most importantly, timely and reliable delivery.
The role of logistics companies cannot be overstated in this context. They are the unsung heroes that ensure the timely and safe delivery of packages, connecting buyers and sellers and completing the e-commerce loop. According to the 2023 Postal Service Quality Report by Vietnam’s Ministry of Information and Communications, 9 out of 10 delivery companies maintained high on-time delivery rates above 90%, with J&T Express achieving a perfect 100% score.
Mr. Nguyen Anh Tuan, Strategy Director of J&T Express Vietnam, emphasized the significance of logistics in the e-commerce ecosystem: “A professional logistics system and delivery service are vital to the growth of online shopping. Timely delivery and attention to detail in every step of the transportation process are key to building trust and enhancing customer satisfaction.”
The importance of reliable delivery services is further underscored by the competitive landscape faced by online sellers. Mr. Hoang Phuong, owner of a perfume shop in Hanoi, shared his perspective: “In my business, reputation is everything. Partnering with a trustworthy delivery company not only helps us provide excellent customer service but also builds trust and loyalty with our clients, ensuring they have a positive shopping experience and come back for more.”
Mr. Ta Cong Bang, owner of Tacoba Food in Ca Mau, shared a similar sentiment, praising the services of J&T Express: “Timely delivery is crucial for maintaining our reputation. I choose J&T Express because their delivery personnel are always friendly and enthusiastic. They inform us beforehand about package pickups and deliveries, and their customer service team is very attentive and quick to resolve any issues. We have complete peace of mind using their services.”
Consumers like Ms. Nguyen Lan Anh, an office worker in Hanoi, also have their own set of expectations: “When I shop online, I want to be kept informed about my order’s progress. I prefer to use shops that employ professional delivery services so that I can track my package and have flexibility in choosing a delivery time and location that suits my schedule.”
In this era of online shopping, logistics services have become an integral part of the overall shopping experience. They are the missing piece that completes the puzzle, ensuring customer satisfaction and driving the growth of the entire industry. Logistics companies are constantly investing in innovations and improvements to enhance their service quality and meet the evolving needs of the market.
Beyond mere transportation, delivery companies are now pivotal in the e-commerce supply chain, providing effective solutions to the challenges faced by the online retail sector.
By ensuring smooth and reliable delivery processes, these companies have empowered online sellers to focus on their core business activities, optimize costs, and enhance the overall shopping experience for their customers.
In essence, the express delivery industry has become the driving force behind the thriving Vietnamese e-commerce market, empowering online shop owners and boosting the competitiveness of the digital economy.
Why Hasn’t the Ministry of Industry and Trade Banned Temu, 1688, and Shein Yet?
The Department of E-Commerce and Digital Economy (Ministry of Industry and Trade) explained that they have not yet banned Temu and Shein as they need to conduct a thorough and cautious evaluation.
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By 2030, Bac Giang aims to establish at least two nighttime economic service areas in Bac Giang City and Viet Yen Town. These areas will be designed to attract tourists and cater to the needs of the local community, experts, and workers in the province.
The Online Struggles of Traditional Sellers: “I Can’t Keep Up with Shopee.”
Mr. Hung and his wife have been running a stall in the Dong Xuan market for over 30 years, and they’ve witnessed first-hand the immense impact of e-commerce.
The Ultimatum for Temu: A Make-or-Break Moment
The General Department of Taxation representative stated that the new Temu platform is expected to generate taxable revenue in October and will declare its revenue in the fourth quarter of this year. The deadline for submission is January 31, 2025, provided it receives permission from the state management agency to operate. Meanwhile, the Ministry of Industry and Trade has issued an ultimatum, demanding that the platform complete the necessary procedures as per regulations.
