RISING TO THE CHALLENGE: COMPETING ON A GLOBAL STAGE
“We must understand that a brand is not just an assertion of product quality, but also a commitment to sustainable development and embracing the Green Era,” emphasized the Prime Minister to Vietnamese businesses that have achieved the Vietnam National Brand 2024.
Vietnam is in a strong integration phase, creating significant opportunities to boost economic growth, social development, and consolidate its position on the international stage. Vietnam ranks among the top 5 exporters globally (according to Mordor Intelligence’s 2023 report).
The top importers of ceramic tiles favor products from China, Spain, Italy, and India due to their advanced manufacturing technologies, producing premium lines that showcase unique personalities (Italy and Spain) or competitively priced products from China and India.
To compete, prominent Vietnamese brands like Vitto tiles must diversify their product portfolios and adopt flexible business strategies. However, this might not be sufficient. In a rapidly changing world, where traditional competitive advantages are waning, the scientific and technological content, and creativity in products will determine success.
The VTHM Group (Vitto Hoan My) has recognized the need to embrace long-term sustainability by leveraging advanced production technology and differentiation in research and development. Only through innovation and creativity can businesses navigate economic cycles and minimize competition.
Embracing this philosophy, Vitto tiles has consistently led the way in production line improvements, investing in a 500-meter-long Sacmi Italy kiln, Sacmi – Italy conveyor belt and tile presses, System and Durst Italy printers with 12-color printing and special effects capabilities, and high-quality inks from Itaca and Torrecid.
Notably, VTHM’s tile products employ Engobe water-resistant technology, ensuring impermeability and colorfastness for long-lasting durability. The combination of Vietnamese craftsmanship and international quality has enabled the VTHM Group’s tile brands, including Vitto, Perfetto, and Vincera, to successfully penetrate 28 countries and territories across Southeast Asia, Asia, Europe, and the Americas.
Challenges are not limited to exports. In the domestic market, long-standing advantages of large-scale tile manufacturers are being tested by new entrants and the influx of neighboring country brands. Amidst this pressure, Vietnamese tile companies must devise unique strategies rooted in creativity to maintain stable market share amidst fierce local competition.
The strength of Vietnamese businesses lies in understanding Vietnamese consumers. The collections of Vitto and Perfetto tiles by the VTHM Group not only assure international quality and durability but also captivate with their unique and diverse designs that cater to Vietnamese tastes.
Vitto has consecutively introduced new surface technologies, setting industry trends at their launch. From the fashionable roughness of Matt Sugar and Matt Relief to the soft-touch experience of Matt Baby Skin and the luxurious gloss of Diamond and High Glossy, and the elegant sophistication of gold-plated Caving, Vitto has redefined tile aesthetics.
Additionally, Vitto tiles are designed with superior functionality, offering anti-slip, scratch-resistant, anti-abrasion, and anti-stain properties, along with a range of sizes suitable for diverse construction projects.
GREEN TRANSFORMATION: THE KEY TO NATIONAL BRAND SUCCESS
At the ceremony announcing the Vietnam National Brand 2024, the Prime Minister stressed that national brands must rejuvenate traditional growth drivers and harness new ones from the green economy, circular economy, digital economy, knowledge-based economy, and sharing economy. Vitto tiles is committed not only to growth driven by available resources and assets but also to innovation, technology, and creativity.
Beyond production technology and product innovation, VTHM is dedicated to enhancing brand value, befitting its national stature, through robust commitments to emission reduction and combating climate change. The Group is proactively transitioning to a green production model, embracing renewable energy and eco-friendly technologies. This green transformation is a mandatory trend and a long-term journey, requiring VTHM to concentrate its resources on implementation and long-term development.
“The Nation’s Pride”: Businesses Honored as National Brands Contribute Hundreds of Billions to the State Coffers.
“The ‘National Brand’ enterprises have collectively achieved an impressive revenue of 2.4 quadrillion VND in 2023, with approximately 150,000 billion VND contributed to the state budget. These businesses provide employment for over 600,000 people and actively engage in social welfare activities, fostering Vietnam’s rapid and sustainable development. This was emphasized by Prime Minister Pham Minh Chinh at the ceremony announcing the ‘Vietnam National Brand’ awardees for the 9th time in 2024.”
The Green Economy Trailblazers: 190 National Brands Leading the Way
190 businesses with a total of 359 products have been recognized for achieving the Vietnam National Brand status for the year 2024. These enterprises have met the rigorous criteria set by the Vietnam National Brand program, and they exemplify the very best of Vietnamese businesses and serve as ambassadors for the Vietnamese brand on a global stage.
The Dark Side of ESG
“Dynamic Equilibrium” coupled with “Dynamic Capabilities” enables organizations to establish a sustainable competitive advantage by calibrating their resources and capabilities in response to the ever-changing business landscape. This approach allows businesses to be agile and responsive, ensuring they remain resilient and ahead of the curve in a volatile market environment.
The New Land Price List Adjustment’s Impact on Ho Chi Minh City
The recent land price adjustments in Ho Chi Minh City are a significant move, reflecting the city’s development and the need to adapt to the changing reality. Despite short-term challenges, the new land price list brings about a host of positive impacts. It lays the foundation for a sustainable real estate market, promoting transparency, fairness, and the city’s comprehensive development while addressing the current situation.
“Sustainable Agriculture in Thanh Hoa: Embracing Green Practices for a Prosperous Future”
Organic farming practices are gaining traction among households and cooperatives in Thanh Hoa province. By embracing eco-friendly and sustainable agricultural methods, they are producing goods that are not only safe for consumers but also environmentally conscious. This approach is pivotal to fostering long-term growth in the agricultural economy, minimizing environmental footprints, and promoting the well-being of the community.
